Elevation Group is a luxury real estate brand, serving the Phoenix Metropolitan area. A mainchallenge the company faced was the amount of time required to stay current on the listingsmarket and communicate with sellers who had been unable to sell their homes. Theirprocess involved a lot of manual research and content creation, that was taking away fromtime they wanted to spend working with clients. MoFlo implemented a custom solution toreplace the manual effort to complete the majority of the tasks and delivered a massivereduction in required effort from the Elevation Group team, to complete their proven leadgeneration process.
Elevation Group has a reputation for superior representation of luxury real estate andfrequently receives requests from clients, who have failed to complete the sale of theirproperties with other representation. However the process of locating and communicatingwith these clients was time-consuming. Having identified a client who had failed to sell theirproperty, Elevation Group would collate all of the listing information, write a personal letter tothe client explaining why it might be time to engage with the leader in luxury real estate salesfor the area and then engage. However, this process took in excess of 30 minutes per letterto begin the process. In the event that there was an average of 5-10 of these letters neededeach day, it would occupy 2 to 5 hours of a team member’s time to complete this criticalprocess.
With the MoLetters solution, the Elevation Group team could trust MoFlo to identify thepotential clients, research their listing details, construct a professional-level introduction letter(specific to the property being discussed) and then provide a pdf of the completed letters tothe agent’s email every morning. By simply printing the letter and mailing, MoFlo hadreplaced hours of tedious manual work and allowed Elevation Group members to do whatthey do best!
The AI-driven MoLetters solution now researches and writes all of the Elevation Groupletters to identified potential clients. Team members no longer spend hours researching andtrying to write letters. They just “print and send”. The MoLetters solution led to a reduction ofmore than 80% of the effort to complete this critical task and deliver leads with a dramaticreduction in effort.
