AI marketing built for your industry
From HVAC to med spas, Flo comes in knowing how your industry markets itself and what your customers type into Google before they call.
This is the index of every industry MoFlo is set up for. Each one arrives with its own content calendar, its own search targets and its own review language, so your first week is spent approving content instead of briefing it.
Facebook, Instagram, TikTok, LinkedIn, X and YouTube, plus your blog and your email list.
Every industry MoFlo covers
Eighteen categories, with 226 segments underneath them. The ones marked open are built. Keep narrowing until you hit your own business, not your sector.
Home Services
HVAC, plumbing, electrical and pest control. The trades that live on the phone.
Open →Home Improvement
Roofing, windows, flooring and fencing. Work won on the quote, weeks after the first click.
Open →Medical and Dental
Dental, chiropractic, med spas and clinics, where every public reply is a compliance question.
Open →Beauty, Fitness and Personal Care
Salons, gyms, studios and trainers. Your Instagram grid is the storefront.
Open →Real Estate
Agents, brokerages, loan officers and property managers working one local market.
Open →Professional Services
Legal, accounting, insurance, consulting. Nobody calls you cold. They read you first.
Open →Food and Beverage
Restaurants, cafes, bakeries and food trucks, selling tonight.
Open →Events and Creative Services
Photographers, planners, florists and venues, booked off a portfolio that has to stay current.
Open →Automotive
Dealerships, repair shops and mobile techs, where the review score decides who gets called.
Open →Travel and Hospitality
Venues, clubs and short stay operators selling a date that cannot be resold.
Open →Retail and E-commerce
Boutiques, jewelers, garden centers and online sellers, competing on the storefront people see first.
Open →Education and Instruction
Preschools, academies, tutors and driving schools, selling to a parent who researches for weeks.
Open →SaaS and Startups
Software companies and founders who need a marketing function before they can afford one.
Open →Nonprofits and Community
Charities, foundations, associations and faith organizations, asking rather than selling.
Open →Pet Care and Services
Groomers, boarders, trainers and sitters, trusted with something people treat as family.
Open →Creators and Media
Podcasters, authors and speakers, whose audience is the product.
Open →Transportation and Logistics
Carriers, movers and couriers, sold on reliability that is hard to show in a post.
Open →Agencies and Marketing Services
Agencies running every client's daily content, franchise brands location by location.
Open →Or start from how big you are
The same 18 categories, entered by size instead of by trade. Every page in the industry tree links across to its match here, so both routes end on the same place.
Franchise and Multi-Location
Brands running many locations on one standard, where local marketing is the part nobody has staffed.
Open →Small Business
Companies with a handful of staff and the same marketing surface as a company with a department.
Open →Solopreneur and Owner Operator
One person doing the work and the marketing, where marketing is the only job with no deadline.
Open →You have questions. We have answers.
What people ask before they pick a starting point.
Why does my industry matter if the product is the same?
The product is the same. The content is not. Your posting calendar, the terms each page targets, the review language and the compliance rules all change by industry, so a pest control account and a wedding venue account publish almost nothing in common.
My business sits in two of these. Which one do I pick?
Pick the one that matches how you get found, not how you file your taxes. A mobile mechanic competing with repair shops starts in Automotive, not Transportation. You can change it after setup and nothing is lost.
Does any of this help with AI search?
It is the same content doing both jobs. When someone asks an assistant who to call locally, 93% of the unique domains it cites are business websites, which supply 42% of all citations3, so the posts and service pages Flo publishes help feed those answers.
What if I do not see my industry?
You still get everything. You just do not get the head start. Flo trains on your site and your past content instead of a prepared calendar, so setup runs longer and the first month is rougher. Tell us your industry and we will build the calendar for it.
Sources
- BrightLocal, Consumer search behavior, June 2026, 1,227 US consumers
- BrightLocal, Local search channels, July 2026, 1,227 US consumers
- BrightLocal, Local AI Visibility Study, September 2026, 200,085 searches
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