NightOwl Monitoring

NightOwl Monitoring

NightOwl Monitoring

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MoSocial

How a Hyper-Growth Tech Company Increased Social Media Impressions by 300% in 60 Days

Illustration of a person holding a phone with floating social media icons around them, symbolizing digital engagement.
Illustration of a person holding a phone with floating social media icons around them, symbolizing digital engagement.
Illustration of a person holding a phone with floating social media icons around them, symbolizing digital engagement.

300 % +

increase in impressions within 60 days

95 %

reduction in time spent creating content

Overview

NightOwl Monitoring is a fast-growing technology company delivering real-time remote monitoring solutions to the water industry. With a lean team focused on scaling nationwide, they lacked the bandwidth — and in-house expertise — to consistently create and publish social media content. By implementing MoSocial, NightOwl transformed its approach to digital marketing. Today, the team approves posts in just minutes each day while MoSocial handles the creation and publishing. The result: 300%+ increase in impressions and a 95% reduction in content creation effort.

300 % +

increase in impressions within 60 days

95 %

reduction in time spent creating content

Overview

NightOwl Monitoring is a fast-growing technology company delivering real-time remote monitoring solutions to the water industry. With a lean team focused on scaling nationwide, they lacked the bandwidth — and in-house expertise — to consistently create and publish social media content. By implementing MoSocial, NightOwl transformed its approach to digital marketing. Today, the team approves posts in just minutes each day while MoSocial handles the creation and publishing. The result: 300%+ increase in impressions and a 95% reduction in content creation effort.

300 % +

increase in impressions within 60 days

95 %

reduction in time spent creating content

Overview

NightOwl Monitoring is a fast-growing technology company delivering real-time remote monitoring solutions to the water industry. With a lean team focused on scaling nationwide, they lacked the bandwidth — and in-house expertise — to consistently create and publish social media content. By implementing MoSocial, NightOwl transformed its approach to digital marketing. Today, the team approves posts in just minutes each day while MoSocial handles the creation and publishing. The result: 300%+ increase in impressions and a 95% reduction in content creation effort.

The Challenge

NightOwl was expanding rapidly across the U.S., and their brand needed strong visibility to match their market leadership. But:

  • Staff had no time to design or write social content
  • Creating daily posts required resources they didn’t have
  • Outsourcing to agencies was costly and unsustainable
  • Without a scalable solution, the company risked missing out on the social presence required to establish thought leadership.

The Solution

NightOwl deployed MoSocial, our AI-powered social media solution that:

  • Generates high-quality, brand-aligned posts every day
  • Allows quick review and approval in just 2–3 minutes
  • Automates posting across all major social platforms

"This streamlined process eliminated the need for in-house content teams or expensive external agencies."

300%+Impressions
Time Saved
-95%Content Creation

The Results

  • 300%+ increase in impressions within 60 days
  • 95% reduction in time spent creating content
  • Consistent, professional presence across all major channels

“MoSocial has been incredible for us. Our impressions are up more than 300% in the first 60 days, and it only takes minutes a day to manage.”

Sean Trapp, VP of Sales & Marketing, NightOwl Monitoring
Takeaway

MoSocial gave NightOwl Monitoring a scalable, automated way to build brand presence without draining internal resources. With content creation reduced to minutes a day, the team can stay focused on growth while still dominating the conversation in their industry.