NightOwl Monitoring is a hyper-growth technology company, providing real-time remotemonitoring solutions to the water industry. As a small and busy team, without expert staff tocreate and publish social media content, they deployed MoSocial to do the heavy-lifting.Now they have daily social media content deployed to all social media channels, by simplyapproving the created content each day. This has led to enormous impression gains and areduction in effort that is unparalleled.
As the company launched across the US, the company experienced the type of growth thatmost companies can only dream of. Everyone was working flat-out and there was no time tocreate social media graphics and content. But, this would be essential to support the“thought-leadership” position that NightOwl clearly occupied.
With MoSocial, they were able to rely on our AI solution to generate compelling and valuableposts that would extend their brand and reputation, without the need for expensiveoutsourced marketing agencies.
Within 60 days of launch, NightOwl increased impressions over 300% and spent 2 or 3minutes each day to review the MoSocial content and approve. Once approved, MoSocialautomated the posting to all major social channels.
