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Your customers ride and boat with you for years, and your service department knows every one of their machines. Flo keeps that relationship going between purchases, with rides, service reminders and the next model they will want.
An independent recreational dealer sells a community. Group rides, lake days and a service tech who knows your boat are what customers talk about between purchases.
The community, kept close.
Loyal riders, and a quiet winter
Riding and boating season ends and so does most of the marketing. Owners forget about service until spring, when every dealer is busy. The ones who heard from you in November about winterizing knew where to book.
Seasonal Swings
Busy summers and quiet winters.
Service Rush
Everyone at once in spring.
Big Dealers Nearby
Groups with bigger budgets.
Community Unseen
Rides and events nobody hears about.
Four apps, one dealer, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialRides And Arrivals
Group rides, lake days and new units.
MoBlogsBuying And Service Guides
Models, maintenance and storage.
MoMailOwners
Winterizing, spring prep and trade-up offers.
MoReviewsEvery Review Answered
Including the one about the service wait.
What it publishes across your season
Built around your local riding and boating calendar.
- Jan to Mar
Shows And Pre-Orders
Boat and bike shows.
- Apr to Jun
Spring Prep
Service and first rides.
- Jul to Sep
Peak Season
Group rides and lake days.
- Oct to Dec
Winterize
Storage and year-end deals.
What MoFlo accounts in other industries have measured
Other automotive businesses we set up differently
A dealer group with stores in several markets runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many bays, lots or trucks you run, not by the work you do.
You have questions. We have answers.
The five that come up before a powersports or marine dealer signs.
How do we fill the off-season?
Winterizing, storage and parts. A note to every owner in the fall offers the service before the spring rush.
What content works for us?
Rides, trips and events with real customers who agree to be shown. Community says more than spec sheets.
Should we talk about boating safety?
Yes. The Coast Guard names alcohol as the leading known factor in fatal boating incidents. Safety content reads as a dealer who cares about its customers.
How do we compete with big dealers?
On relationships and service. Owners who know your techs stay with you.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most recreational dealers start with MoMail, since the owner list is what carries the off-season.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 441227 motorcycle, ATV and all other motor vehicle dealers, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- United States Coast Guard, 2024 Recreational Boating Statistics, read 28 September 2026
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