What Knowledge Is
When you sign up, Flo reads your website and builds a complete profile of your business automatically. Everything MoFlo creates — every post, blog, and email — draws from that profile. Not a template. Not a guess. Your business, specifically.
"Making the world a better place." — Gavin Belson, probably
Flo is learning Hooli. Even a disruptive, synergistic platform needs content that sounds like itself.
Company Overview
Your business name, website, industry, locations served, and a plain-English description of what you do and who you serve. This is the foundation everything else builds on.
Business Offerings
Your products, services, pricing, and what makes you different. The more Flo knows about what you actually sell, the more specific and relevant your content becomes.
Target Customers
Who your ideal customer is, what they need, and what pain they're trying to solve. Flo uses this to make sure every piece of content speaks to the right person.
Brand Voice
How you communicate — your tone, your style, your personality. This lives in Knowledge and feeds directly into your Personas, so your content always sounds like a real person from your team wrote it.
"We just launched something that's going to save you hours every single week."
Switch personas any time. Create custom ones for campaigns. Defaults always remain as fallback.
Randy Zechman
Founder, Clean Roofing
