What Personas Are
Personas are split into two types that work together:
The Three Default Personas
When you sign up for MoFlo, Flo automatically creates three writing personas from your Knowledge base — no setup required
Industry Expert
Speaks with authority on topics in your field. Thought leadership, trend commentary, educational content.
Our data shows that businesses posting 3x per week see 40% more inbound leads than those who don't.
Brand Voice
Your company speaking directly — announcements, offers, product updates, customer stories.
We just launched something that's going to save you hours every single week.
Local Leader
Grounded in your community and geography. The voice of someone who actually lives and works where your customers do.
Living out in Summerlin, I see so many amazing new service businesses popping up, but nobody can find them.
"We just launched something that's going to save you hours every single week."
Switch personas any time. Create custom ones for campaigns. Defaults always remain as fallback.
Jim Blair
President, Bee Cave Drilling
