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Your franchisees want to promise results, and your brand has to survive every claim a local studio makes. Flo gives each location lively, local content on one approved set of claims.
MoFlo holds the chain as one brand with every studio underneath it, each with its own staff, members and events.
Per studio, on one set of claims.
One brand, every studio making claims
A franchisee writes that cryotherapy cures inflammation. Another says red light reverses aging. The brand now owns both claims, and neither is supported. Content that stays exciting and accurate is harder to write, and it is the only kind worth publishing.
Claims Drift
Studios promising what the evidence does not support.
Members Stop Coming
Memberships paid and unused.
Studios Sound Alike
Brand content with nothing local.
Safety Unspoken
Contraindications nobody mentions.
Four apps, one chain, every studio
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialStudio Level Posts
Each studio showing its staff, members and events.
MoBlogsModality Guides
One approved library on each service and who it suits.
MoMailMembers Back In
Reminders from the studio when a member goes quiet.
MoReviewsReplies By Studio
Every profile answered, with replies about injuries drafted carefully for your approval.
What it publishes across the recovery year
Built from each market's race calendar, sports seasons and membership cycles.
- Jan to Mar
New Year Members
Resolutions and first sessions.
- Apr to Jun
Race Season
Runners, cyclists and weekend athletes.
- Jul to Sep
Summer Sports
Heat, travel and recovery routines.
- Oct to Dec
Holiday Gifts
Gift memberships and packages.
What MoFlo accounts in other industries have measured
Other fitness and wellness businesses we set up differently
An independent recovery studio runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many chairs, rooms or locations you run, not by the service you offer.
You have questions. We have answers.
The five that come up before a recovery chain signs.
How do we keep franchisees from overclaiming?
Give them approved language that is still appealing. Every studio drafts from one library of claims, and every draft waits for approval, including anything about treating a condition.
What does the FTC expect?
Health claims supported by competent and reliable scientific evidence, and testimonials that reflect typical experiences. Its 2022 guidance covers health equipment as well as products.
Can studios still make exciting content?
Yes. The experience itself is exciting: the cold, the heat, the community and the routine. Content about that is honest and still worth publishing.
How do we handle injury complaints?
Replies are drafted with care and held for your approval. Those need a person and a follow-up.
How are recovery chains priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. It is one account for the chain, with every studio drafting from the same approved claims.
Sources
- Food and Drug Administration consumer update, Whole Body Cryotherapy (WBC): A Cool Trend that Lacks Evidence, Poses Risks, 5 July 2016, read 28 September 2026 via a republished copy
- Federal Trade Commission, Health Products Compliance Guidance, December 2022, read 28 September 2026
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