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Your firm runs several weddings a weekend, and each lead planner has a style couples ask for by name. The firm is the brand, but couples book a person. Flo writes recaps, planner profiles and inquiry follow-ups that show both, and keeps the firm voice steady across every planner who posts.
A firm that answers an inquiry within the hour, with a recap of a wedding like theirs attached, gives the couple something real to respond to.
One firm, every lead planner, one voice.
Several planners, one firm to book
Growth adds planners faster than it adds marketing. Each lead posts their own weddings, or none. The grid reads like four different companies, the website still introduces last year's team and inquiries sit in a shared inbox until someone between ceremonies picks them up.
Planner By Planner
Every lead posting in their own style, or not posting at all.
Inquiries Waiting
Messages answered whenever someone is free, which in June is rarely.
Old Team Page
A website that still introduces planners who left.
Peak Weekends Unposted
The busiest months, with the least published about them.
Four apps, one firm, every lead planner
Flo drafts under the firm voice from each planner's own weddings, and the planner or the owner approves.
MoSocialWeekly Recaps
A recent wedding from each lead planner, credited and tagged.
MoBlogsPlanner Profiles
A page per planner with their weddings, style and the venues they know best.
MoMailInquiry Follow Up
A short sequence that answers the first question and offers a consultation time.
MoReviewsReplies For The Firm
Every review answered, and praise for a planner passed to that planner.
What it publishes across the wedding year
Built around when couples book consultations and when your Saturdays fill.
- Winter
Consultation Season
Availability and packages for couples starting to plan next year.
- Spring
Booking Push
Remaining dates, shown with the planner who has them.
- Summer to Fall
Wedding Season
Recaps drafted from each weekend, ready to approve by Monday.
- Year End
Year In Review
The firm's year told through its weddings and its planners.
What MoFlo accounts in other industries have measured
Other event and creative businesses we set up differently
An independent planner working alone runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many shops, studios or crews you run, not by the date on the contract.
You have questions. We have answers.
The five that come up before a planning firm signs.
Can each planner keep their own voice?
Within the firm voice, yes. The Knowledge base holds the firm standards, and each planner adds the weddings, venues and phrases that are theirs. Couples meet a person, and the grid still reads as one company.
Who approves a post about a wedding?
You do, and the lead planner on that wedding can check it first. Nothing publishes before it is approved.
We plan Las Vegas weddings for couples who live elsewhere. What should they know first?
The license basics, stated plainly. Clark County charges $102 for a license, has no waiting period and requires both people to apply in person, and the ceremony needs a Nevada officiant and at least one witness. Arizona law asks for two witnesses aged 18 or over.
How fast should an inquiry get a reply?
Fast enough to be first. Flo drafts the reply and the follow-up from your packages and availability, so the first answer is not waiting on a planner who is mid ceremony.
How are planning firms priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. A firm with a full season of weddings to recap usually starts with MoSocial.
Sources
- The Knot Worldwide, The Knot Real Weddings Study 2026, data read-out of February 2026, more than 10,000 US couples married in 2025, read 29 September 2026
- Clark County Clerk, 2026 Executive Summary, marriage licenses issued, 2025 annual column, read 29 September 2026. Clark County, Nevada only; the Clerk notes counts may be corrected.
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