AI marketing for ghost kitchens
A virtual brand has no sign, no dining room and no foot traffic. It exists as a listing in a delivery app, sorted by an algorithm you do not control. Flo builds the part of the brand that lives outside the app, so customers know where to find you on purpose.
Ghost kitchens trade rent for commission. That works until the apps change their fees or their rankings. A brand people search for by name, and a list you own, are the hedge.
Written for a brand with no front door.
Which kind of virtual kitchen are you?
A virtual brand sold from many kitchens, a cloud kitchen hosting several brands and an operator running a few concepts out of one line all live inside the apps. Pick yours.
Ghost kitchen use cases
Four jobs the platform runs on a virtual brand account, most of them about building demand the apps do not own.
Search By Name
Posts and pages that make people type your brand, not the cuisine.
Order Direct
Your own ordering link, promoted to repeat customers.
Fees, Stated Plainly
Menu prices and fees shown the way state rules expect.
Review Replies
Answers on every app and map listing, where the brand is judged.
Other food and beverage businesses we set up differently
Ghost kitchens sit next to the other food businesses that live on delivery.
Marketing by company size
The same platform, framed by how many kitchens, trucks or locations you run, not by what you cook.
You have questions. We have answers.
What comes up on the first call with a ghost kitchen.
How does a brand with no storefront build loyalty?
By giving people a reason to remember the name. Social posts about the food, packaging with your ordering link and a short email to repeat customers give an app listing a name people recognize.
Are delivery fees regulated?
In some places. New York City caps what apps can charge restaurants, including 15% for delivery. California's SB 478 lets restaurants show mandatory fees if they are clearly displayed, but platforms must advertise the all-in price. The FTC asked for public comment on delivery fee practices in April 2026.
Should we tell customers we are a virtual brand?
Honesty helps. Customers increasingly know about ghost kitchens, and a brand can explain where the food is made and by whom.
What content works with no dining room?
The food, the packaging and the kitchen. Close-ups of what arrives at the door, and how it is made, are what people judge a delivery brand on.
Sources
- New York City Department of Consumer and Worker Protection, Restaurants Using Delivery Apps, updated January 2026, read 28 September 2026. New York City only.
- Federal Trade Commission, FTC Seeks Public Comment on Unfair and Deceptive Fee Practices in Online Food and Grocery Delivery Services, 14 April 2026, read 28 September 2026
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