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You cook for a handful of families every week, in their kitchens or yours, and every client came from a referral. Flo gives you a professional presence for the next family that asks a friend who they use.
A personal chef sells trust, taste and time given back to a busy household. Clients stay for years, and they find you through people who already love your food.
Found by the next family.
Every client came from a referral, and referrals are slow
A family asks their neighbor who cooks for them, and the neighbor mentions you. The family searches your name and finds nothing but an old Instagram post. They look for a chef with a proper website instead.
Referral Only
New clients when someone happens to mention you.
No Professional Page
Nothing to show a family checking you out.
Private Events Unmarketed
Dinner parties you would love to cook.
Rules On Home Kitchens
What you can prepare and where.
Four apps, one chef, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialWhat I Cook
Meals and dinner parties, drafted from your photos.
MoBlogsYour Page
Services, sample menus, how it works and pricing.
MoMailClients
Seasonal menus and holiday availability.
MoReviewsReplies In Your Voice
Every review answered, warm and specific.
What it publishes across your year
Built around your clients' schedules and the event seasons.
- Jan to Mar
Healthy Starts
New clients with new year goals.
- Apr to Jun
Dinner Parties
Spring events and graduations.
- Jul to Sep
Summer Families
Vacation homes and busy schedules.
- Oct to Dec
Holiday Events
Holiday dinners, booked early.
What MoFlo accounts in other industries have measured
Other food and beverage businesses we set up differently
A meal prep kitchen with staff runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many kitchens, trucks or locations you run, not by what you cook.
You have questions. We have answers.
The five that come up before a personal chef signs.
What should my website show?
Who you cook for, sample menus, how the service works and a price range. Families checking a referral want to see a professional.
Can I cook from my own kitchen?
It depends on where you live. Some California counties allow microenterprise home kitchens, with limits of 30 meals a day and 90 a week. Many personal chefs cook in the client's kitchen instead.
How do I get more private events?
Show them. Photos of dinner parties you cooked and a page about event pricing show hosts a service they would not have thought to ask about.
Should I post prices?
A range, at least. Families who can afford a personal chef still want to know what to expect.
What does it cost for a personal chef?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the meals you are cooking this week.
Sources
- Bureau of Labor Statistics, Occupational Outlook Handbook, Cooks, private household cooks, 2025 employment, read 28 September 2026
- Los Angeles County Public Health, Microenterprise Home Kitchen Operation, and Santa Clara County Department of Environmental Health MEHKO guidance, under AB 626 as amended by AB 1325, read 28 September 2026. California counties that opt in only.
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