AI marketing for general contractors
You run the site, manage the subs, chase the inspector and write the invoices, and marketing happens on a Sunday that never arrives. Flo writes the week's posts and the referral notes in your voice.
One project at a time means one bad gap between projects is a very expensive month.
A week of drafts, approved from the site.
What happens between projects?
Usually nothing, and that is the whole problem. You are heads-down for five months, the job finishes, and the pipeline behind it is empty because nobody was building it while you were busy. The gap is not a demand problem, it is a visibility one. What you lose is not dramatic, just constant.
The Gap After Every Job
Full attention on one project, then a month of nothing lined up.
Referral Only
Good work spreads slowly and cannot be scheduled.
Nothing To Verify
A homeowner about to spend six figures searches your name and finds very little.
Subs And Suppliers Unworked
The people who know your work and hear about projects first are not in touch.
Four apps, one builder, no keyboard
Everything arrives written. The only question left is whether it is true.
MoSocialDaily Drafts
Progress from the site you are already standing on, approved in a few minutes.
MoBlogsHow You Work
Scheduling, billing and change orders, which is what a nervous client wants to read.
MoMailSubs, Suppliers And Past Clients
The small network that hears about projects before they are advertised.
MoReviewsSame Week Replies
Answer every review in your voice, with replies about budget complaints drafted carefully for your approval.
What it publishes across your year
Built from your own project cycle and the months clients commit.
- Jan to Mar
Win The Spring
Clients deciding on summer projects, which is when your year is set.
- Apr to Aug
Build And Publish
Site progress going out while you are on the job, with no evening work.
- Sep to Oct
Interior Projects
Winter schedule work, sold while the current job is still running.
- Nov to Dec
Fill The Gap
Referral contact and the pages that stop next spring starting from zero.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A staffed construction firm runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before an owner-builder signs.
I am one project at a time. Is this overkill?
It is the case where a gap hurts most. One person cannot market during a build and prospect afterwards, which is exactly the problem a calendar you approve in minutes solves.
What should I post from a site?
Whatever you are looking at. Framing, a tricky detail, a problem behind a wall. It takes one photo and it shows what a finished kitchen hides.
How do I keep subs and suppliers in touch?
A short note every month or two. They hear about projects before homeowners start searching, and they refer to whoever is present in their mind.
Clients worry I will disappear.
They do, and publishing consistently is the most direct answer to that. A visible six month trail of work shows a prospect the jobs themselves.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the project you are building right now.
Sources
- Internal Revenue Service, Energy Efficient Home Improvement Credit, read 23 September 2026
- Federal Trade Commission, Cooling-Off Rule, 16 CFR Part 429, current text read 23 September 2026. Applies to sales made away from the seller's place of business.
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