AI marketing for roofers
One crew, your name on the invoice and no budget for the advertising the big companies run. Flo turns the work you already do into a visible record, in your voice.
Every roof you finish is proof, and all of it currently lives on your phone.
A week of drafts, approved from the truck.
Why did they call the company with billboards?
Because they had heard of them and not of you. At your size referrals carry most of the year and then a quiet month arrives with nothing behind it. The work you have already done would fix that if anyone could see it. It comes down to four things, none of them new to you.
Referral Dependent
Good work spreads slowly and stops the moment a customer moves away.
Outspent Everywhere
The companies with advertising budgets occupy every place a homeowner looks.
Proof Unpublished
Finished roofs in identifiable neighborhoods, none of it anywhere public.
Chasers Take The Storm
The one week demand spikes, the doors get knocked by somebody else.
Four apps, one crew, no keyboard
Everything arrives written. The only question left is whether it is true.
MoSocialDaily Drafts
Finished roofs from your own week, approved before you leave the site.
MoBlogsYour Neighborhoods
Be findable in the areas you actually work instead of across a whole metro.
MoMailPast Customers And Agents
Two small lists of people who already know your work and can hear from you directly.
MoReviewsSame Week Replies
Answer every review in your voice, with replies about claim complaints drafted carefully for your approval.
What it publishes across your year
Built from your own storm season and the months that follow it.
- Jan to Mar
Repairs
Winter leaks and wind damage, which fill the gap before the season starts.
- Apr to Jun
Storm Weeks
Peak demand, when homeowners look for a name they already recognize.
- Jul to Sep
Replacements
The planned jobs that pay properly and are not compared to a chaser's number.
- Oct to Dec
Bank The Proof
The quiet stretch, which is when next year's visibility gets built.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A multi-market group and a staffed contractor run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before a one-crew roofer signs.
All my work is referral. Why change?
Referrals still search your name before calling. Publishing does not replace word of mouth, it gives the referred homeowner something to find when they check your name.
What should I post?
The roof, with the neighborhood named. A tear-off, the decking and the finished job is three photos you were standing over, and they show the work in a way a paragraph cannot.
Should I knock doors after a storm?
Plenty do and it works. The card points to the name, and months of publishing give the homeowner something to find when they look it up.
Customers expect me to fight their insurer.
And in several states you legally cannot. Publishing what you will do, document the damage and meet the adjuster, sets the expectation before it becomes an argument.
What does it cost for one crew?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract, no setup fee, and a free week that produces real drafts from your own jobs.
Sources
- Texas Department of Insurance, Roofing and insurance: know the law, and Insurance Code Section 4102.163, read 23 September 2026. Texas only; other states regulate this differently.
- United States Occupational Safety and Health Administration, 29 CFR 1926.501(b)(1), current text read 23 September 2026
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