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Half your calls are somebody who bought the gear online and could not make it work. Flo publishes the work so the better jobs start finding you instead.
Fixing other people's purchases pays the week. Being asked before they buy pays the year.
Your own installs, approved from the van.
Called after they already bought it
Which is the worst moment to be involved, because every good decision has already been made badly and you are being paid to work around it. Being visible earlier is the whole difference between a rescue job and a real one. It comes down to four things, none of them new to you.
Rescue Work Only
Called in after the wrong hardware is already on the floor.
Priced Per Mount
Compared on an hourly rate against people with a drill and a van.
No Record Of The Work
Clean installs done weekly with nothing published anywhere.
Unpredictable Weeks
A packed December and a February with nothing in it.
Four apps, one installer, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Clean mounts, hidden cable and tidy racks from today's calls.
MoBlogsBuy This, Not That
What to choose before hiring anybody, published for people still deciding.
MoMailPast Clients
People whose gear is three years old and starting to annoy them.
MoReviewsSame Week Replies
Answer every review in your voice, since your name is the whole business.
What it publishes across your year
Built from when people actually buy and hang this equipment.
- Jan to Mar
New Gear Rescue
Holiday purchases that did not go in properly, which is January.
- Apr to Jun
Renovation Calls
Walls open and the chance to do cable properly for once.
- Jul to Sep
Outdoor Season
Patio speakers and screens, which is your easiest work of the year.
- Oct to Dec
Theater And Gifts
Media rooms and televisions bought before the holidays.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A multi-market group and a full service integrator run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before an installer signs.
How do I get called before they buy?
By answering the buying question in public. A short piece on what to pick for a given room is there at the research stage, before the wrong television is already on the wall.
Is mount work interesting to post?
The cable management is. A wall with no visible cable and a tidy rack behind it is immediately satisfying to look at, and it is the difference people are actually paying for.
Everyone competes on hourly rate.
Then compete on what happens after. A device that keeps working, a labeled cable and an honest answer about how long the platform will be supported are not hourly rate items.
February is always empty.
So work November and December content deliberately. The holiday rush produces referrals that only convert if there is something for people to find when they go looking in the new year.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the installs already booked this week.
Sources
- Federal Trade Commission, staff study of software update disclosures for connected products, published November 2024, read 24 September 2026
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