AI marketing for appliance techs
You know more about the machines in your market than anyone selling them, and none of it is written down anywhere. Flo turns that into content in your voice and leaves it ready to approve.
The knowledge in your head is the whole asset. Published, it books work while you are under a dishwasher.
A week of drafts, approved between calls.
What are you worth that a chain is not?
Judgment. You will tell somebody their machine is not worth fixing, and a company paid per call often will not. That honesty is your entire competitive position and it is completely invisible until somebody has already hired you. It comes down to four things, none of them new to you.
Honesty Unpublished
Your best quality is one nobody can discover before booking.
Found For The Wrong Things
You rank for nothing specific while people search by brand and symptom.
One Customer, One Job
A repair buys years of silence and there is no mechanism keeping you in mind.
No Hours To Fix It
Diagnostics, parts ordering and driving fill the day and the evening is for invoicing.
Four apps, one tech, no keyboard
Everything arrives written. The only question left is whether it is true.
MoSocialDaily Drafts
A week of posts from the machines you actually worked on, approved from the van.
MoBlogsBrand And Fault Pages
Be the local answer to a specific make with a specific problem.
MoMailStay In Mind
Notes to past customers timed to appliance age, not to a marketing calendar.
MoReviewsSame Week Replies
Answer every review in your voice, with replies about fee and delay complaints drafted carefully for your approval.
What it publishes across your year
Built from when machines fail in your market and when you have no time to answer the phone.
- Jan to Mar
After The Holidays
Ovens and dishwashers that were pushed hard and stopped in January.
- Apr to Jun
Steady Work
Laundry and kitchen repairs, plus answering the case for buying new.
- Jul to Aug
Refrigeration Rush
Your busiest and best paid weeks, and that is when publishing normally stops.
- Sep to Dec
Before Hosting
The short season where people want it fixed now and do not ask the price twice.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A multi-market network and a staffed company run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before an independent tech signs.
What should I write about when every job is different?
The machine. A brand, a symptom and what it turned out to be. That is a complete post and it reaches the next person with the same machine making the same noise.
Telling people not to repair loses me the job.
It loses that job and shows the customer you will tell them the truth. Independent techs who build a reputation for honest replace advice end up with the referral flow that chains spend advertising money chasing.
Should I list my certification?
Yes, and explain it, because the classes mean nothing to a homeowner. It is also held by you personally instead of by a company. Worth saying when you compete against dispatch operations.
How do I reach old customers without a system?
You know roughly what you fixed and when. It is enough for a schedule based on appliance age, and it is more useful to the customer than a monthly newsletter would be.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and the full platform is $299/mo, no contract, no setup fee, and a free week that turns your own jobs into real drafts before you decide.
Sources
- California Department of Consumer Affairs, Bureau of Household Goods and Services, Right to Repair Act industry advisory, effective 1 July 2024, read 23 September 2026. California only.
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