AI marketing for handyman companies
Several techs, a dispatch board and a hundred job types to be findable for. Flo writes the specific pages and the follow-up for each job type, and leaves them ready for you to approve.
Your competition is not another company. It is the homeowner deciding to do it themselves, or to keep ignoring it.
Job-specific content, drafted daily.
Why is the schedule uneven?
Because demand arrives one small job at a time from a hundred directions, and none of them are being fed deliberately. A company at this size fills from referral and whatever happens to come in, which produces weeks that are chaotic and weeks that are dead, often in the same month. The specifics are unglamorous.
Feast And Famine Dispatch
Techs idle on Tuesday and double booked on Thursday, with no mechanism smoothing it.
Found For Nothing Specific
You do sixty job types and rank for none of them.
Past Customers Forgotten
Everyone you have served has another list of jobs, and nobody has asked.
Underbid By Unlicensed Work
The person quoting half has different obligations, and nothing published explains the difference.
Four apps, one company, no blank page
You edit, not write, and the voice sharpens each time you do.
MoSocialJobs You Finished
A week of posts built from completed work, which is the most persuasive content this trade has.
MoBlogsA Page Per Job Type
Be findable for the specific thing somebody is searching, not for the category.
MoMailThe Second Job
Follow-up to past customers, where the highest margin work in this business already lives.
MoReviewsSame Week Replies
Answer every review, with replies about a quote or a no-show drafted carefully for your approval.
What it publishes across the handyman year
Built from when household repair lists actually get acted on.
- Jan to Mar
The Deferred List
The jobs people ignored all winter, which they decide to deal with in January.
- Apr to Jun
Exterior Season
Fences, decks, gates and everything that waited for weather.
- Jul to Sep
Peak Schedule
Full boards, with past customer follow-up running quietly underneath.
- Oct to Dec
Before Guests Arrive
A short urgent season where price sensitivity drops noticeably.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A multi-market network and a solo handyman run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before a handyman company signs.
How many job pages do we actually need?
More than feels reasonable. Thirty to sixty is normal, one per job type you genuinely take, because each one is a small search with almost no competition instead of a fight for a big term.
Our techs are the ones who know the jobs.
A photo and a line from a tech is the whole input. Nobody on a van is asked to write, and you approve what comes back.
Should we publish prices?
Minimums and typical ranges tell people what to expect before they call. Plenty of callers imagine every job is fifty dollars, and a stated minimum filters those before they reach dispatch.
What about work we send to a licensed trade?
Publish that too. Saying where your scope ends and who you refer to shows customers how you handle the licensed part of a job.
What does it cost for a company with techs?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. Most companies start with MoBlogs because the job type pages are the mechanism here.
Sources
- California Contractors State License Board, industry bulletin on AB 2622 implementation, read 23 September 2026. California only; every state draws this line differently.
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