AI marketing for landscape contractors
You are selling recurring maintenance and one-time projects to people who decide months before they call. Flo writes for both audiences through the whole year and holds it all for your approval.
The crews you keep through winter are paid for by the contracts you sold in February.
Maintenance and project threads on one calendar.
What are you doing in January?
Probably equipment, paperwork and waiting. Meanwhile the homeowners who will spend the most with you this year are looking at their yard through a window and deciding they are done putting it off. Almost nothing reaches them, because the entire trade has gone quiet at once. Here is the version nobody puts in a pitch.
Silent Winter
The decision season is the one where your marketing stops entirely.
April Price War
Everyone competes in the same four weeks, and that is why margins are worst when demand is highest.
Projects Unsold
Design and install work is researched for weeks and you have nothing published for that research to find.
Crews Idle Or Overbooked
Work arrives in a lump instead of a flow, and both ends of that cost you money.
Four apps, one firm, no blank page
You are approving, not composing. A five minute job instead of an hour.
MoSocialThrough The Winter
A week of posts that keep running in the months your competitors go dark.
MoBlogsProject Research Pages
The content a homeowner reads for weeks before asking anyone for a design quote.
MoMailContracts And Past Clients
Renewal sequences and project follow-up to everyone whose yard you have worked on.
MoReviewsIn Season Replies
Answer reviews the same week during the months you have the least time to do it.
What it publishes across the landscaping year
Built from your own green-up date and the months projects get decided.
- Jan to Feb
Where The Year Is Won
Contract selling and project research, while the rest of the trade is silent.
- Mar to May
Spring Rush
Cleanups and starts at full capacity, with review replies keeping pace.
- Jun to Aug
Projects And Upsell
Install work and treatment upsells on the maintenance base you already serve.
- Sep to Dec
Renew And Prepare
Fall work, renewal conversations, and the pages that will carry January.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A multi-territory brand and a solo landscaper run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before a landscape contractor signs.
Does winter content really produce spring work?
It produces spring work at better margin, which is the part that matters. Anyone can get busy in April. Getting booked in February means choosing jobs instead of taking them.
We are design build, not maintenance. Different approach?
Different content and a longer cycle. A project customer researches for weeks and compares portfolios, so the material is heavier and published further ahead of the sale.
Can it write about plants and conditions specific to our region?
From your Knowledge base, yes. Load your region, your hardiness zone and what you actually plant, and the content stays inside it instead of producing advice that fails locally.
Should we publish pricing for maintenance?
Ranges help. A homeowner wants to know whether an annual contract is a hundred a month or four hundred, and refusing to indicate costs you the inquiries you would have wanted.
What does it cost for a firm with crews?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. Most contractors start with MoBlogs and MoMail because the winter selling window depends on both.
Sources
- United States Citizenship and Immigration Services, H-2B cap count, read 23 September 2026. Congress set the cap at 66,000 per fiscal year, 33,000 for each half.
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