AI marketing for plumbers
You are the license, the dispatcher and the person under the sink. Flo writes the day's posts, the service pages, the customer notes and the review replies, and leaves them where you can approve them from the truck.
A one-truck shop lives or dies on being remembered, and being remembered is the only part of the job with no customer waiting on it.
Approved from a phone between calls.
Who do they call before they call you?
A search, and whoever that search returns. You are competing against shops with a marketing budget and against the handyman charging half, and the only thing that settles it for a homeowner standing in water is which name looks like a real business. That impression is made long before the call. It fails quietly, and quiet failures go unfixed.
Invisible Between Jobs
Nothing appears from you for weeks, and a business with no recent trace reads as one that closed.
Undercut By The Unlicensed
The handyman quoting half your price has no license and nothing published says why that matters.
Every Review Counts Double
At your volume one unanswered complaint is a large share of your public record.
No Time, Ever
The marketing window is the evening, and the evening is when you are doing invoices.
Four apps, one truck, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
A week of posts waiting each Monday, built from the jobs you actually run in your actual town.
MoBlogsBe Findable
Service and neighborhood pages that put you in the search a panicking homeowner is about to run.
MoMailEvery House You Have Been In
A seasonal note to past customers, which is the closest thing to free work that exists.
MoReviewsSame Week Replies
Answer every review in your voice, with replies about a bill drafted carefully for your approval.
What it publishes across your year
Built from your own climate and the pattern your calendar already follows.
- Jan to Mar
Emergency Season
Freeze failures and water heaters, when demand is highest and choosing is fastest.
- Apr to Jun
Sell The Planned Work
Repipes and replacements, the jobs worth a week of emergency calls each.
- Jul to Sep
Stay Visible While Busy
Publishing carries on through the stretch where a one-truck shop normally disappears.
- Oct to Dec
Winterizing
Prevention content that tells homeowners what to do now, before the January calls you cannot cover anyway.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A multi-market group and a staffed shop run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before a one-truck plumber signs.
I get all my work from referrals.
Then the referral still searches your name before calling, and what they find decides whether the referral survives. Publishing does not replace word of mouth, it stops word of mouth leaking.
How do I compete with the guy charging half?
By being the only one who explains what a license and a permit actually buy the homeowner. Most people have never been told, and nobody in your market is telling them.
Will it post something I would not say?
Not if you edit instead of delete. It learns from your existing posts and your corrections, and nothing goes out until you approve it.
Can I run this without a website?
Partly. Social, email and reviews work without one. The blog side needs somewhere to publish, and that is usually the first thing worth fixing if you do not have it.
What does it cost for one person?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week covers a full cycle so you judge real drafts about your own jobs.
Sources
- Safe Drinking Water Act, lead free defined as a weighted average of 0.25% lead across wetted surfaces, per EPA, read 23 September 2026
- United States Environmental Protection Agency, Use of Lead Free Pipes, Fittings, Fixtures, Solder and Flux for Drinking Water, final rule published 1 September 2020 with a compliance date of 1 September 2023, read 23 September 2026
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