AI marketing for alarm dealer networks
Your dealers sell the account and your brand carries the reputation for the next five years. Flo keeps every market publishing on one standard so attrition stops being someone else's problem.
MoFlo holds the brand as one group with every dealer underneath it, and each keeps its own schedule and settings.
Per dealer, on each market's own accounts and profile.
Who owns the customer after the sale?
The monitoring brand, in every way that matters financially, and the dealer who sold it has usually moved on. That split is why attrition in dealer programs is structurally worse than in direct businesses, and nothing in the standard dealer model addresses it. The specifics are unglamorous.
Sold Then Abandoned
The dealer closes the account and nobody contacts that customer again until cancellation.
Licensing Differs By State
What a dealer may advertise varies and central content cannot track it.
Contract Complaints Land On The Brand
Terms sold locally generate reviews attached to the national name.
Commercial Left To Chance
The steadier half of the market depends on whether a dealer happens to pursue it.
Four apps, one brand, every dealer
Flo drafts per market on your standard, and nothing publishes until you approve it.
MoSocialPer Market Calendars
A calendar per dealer, on that market's own neighborhoods and crime patterns.
MoBlogsTerms And Comparison Pages
Publish contract terms and an honest self-install comparison, consistently.
MoMailRetention Across The Base
The contact that prevents quiet cancellation, run the same way in every market.
MoReviewsReviews By Dealer
Answer every profile in brand voice, with replies about contract disputes drafted carefully for your approval.
What it publishes across the security year
Built from when people move, travel and worry, which is when this product sells.
- Jan to Mar
New Year Security
Post-holiday break-in coverage and the resolutions that follow it.
- Apr to Jun
Moving Season
New homeowners, the single largest source of new accounts in the year.
- Jul to Aug
Travel Season
Vacation coverage, a message customers have a reason to read before they leave.
- Sep to Dec
Commercial And Renewals
Business accounts and the renewal conversations that decide next year's revenue.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A single-market company and an independent installer run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before a dealer network signs.
Attrition is our biggest cost. Can content touch it?
It addresses the main cause, which is customers forgetting what they pay for. A base that hears something useful a few times a year knows what it pays for before renewal arrives.
Dealers sell and disappear.
Which is why the retention contact has to belong to the brand and run automatically per market. Depending on a dealer to nurture an account they were paid for once has never worked.
Licensing varies across our states.
Each market's settings carry its own position, so nothing publishes claiming licensing a dealer does not hold in that state.
Contract complaints dominate our reviews.
Publish the terms plainly before the sale, everywhere. Most of those complaints are about a surprise, and surprises are a content failure rather than a contract problem.
How is a dealer network priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. Networks run as one account, with every dealer underneath it.
Sources
- California Bureau of Security and Investigative Services, Alarm Company Operator, Qualified Manager, or Alarm Agent fact sheet, read 23 September 2026. California only; other states register alarm staff differently or not at all.
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