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You book the room, the act and the date, and then you have a few weeks to fill it. Every show is its own launch. Flo drafts the announcement, the lineup posts, the countdown and the email to your list for each date, in your voice, so you can spend the week booking the next one.
A promoter's list is the business. People who came once and had a good night are the easiest tickets to sell next time.
Every date, its own launch.
A new show, a few weeks to sell it
Each date needs its own announcement, reminders and last call. With several shows on the calendar, the promotion blurs together and one of them always gets less than it needs.
Shows Overlapping
Several dates promoted at once.
Last-Minute Sales
Tickets selling only in the final days.
List Neglected
Past attendees who never hear again.
Price Questions
Fans asking what the real total is.
Four apps, one promoter, every date sold
Flo learns your style from the posts you approve, and each show gets its own schedule.
MoSocialShow Announcements
Lineups, countdowns and night-of posts.
MoBlogsShow Pages
Date, venue, lineup and the ticket link.
MoMailYour List
First access for past attendees.
MoReviewsFan Replies
Every review answered after the show.
What it publishes across a show's run
Built backward from each show date.
- Announce
On Sale
The date, the act and the link.
- Build
Lineup And Stories
Openers, set times and the vibe.
- Final Week
Last Call
Countdown and final tickets.
- After
Recap
Photos, thanks and the next date.
What MoFlo accounts in other industries have measured
Other nonprofit and community organizations we set up differently
A festival organizer running an annual event runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many chapters, campuses or programs you run, not by the cause you serve.
You have questions. We have answers.
The five that come up before a promoter signs.
How do I sell tickets earlier?
Give your list first access and an early price, then announce publicly. People who came before buy first.
How do I promote several shows at once?
Each show gets its own schedule of posts and emails, so none of them starves.
Do I need to show fees in the price?
For live events, the FTC's fees rule requires the total price, with mandatory fees included, wherever a price is shown. Check how your ticketing platform displays it.
What should I post the night of the show?
Short clips and photos, with permission from the artists. They sell the next show.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. With no contract, a promoter can run it through a season and stop between them.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 711320 promoters of performing arts, sports and similar events without facilities, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
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