AI marketing for family foundations
Your family set up a foundation to give well, and the trustees run it around their jobs. Nonprofits cannot find your priorities, and the family's story is known mostly to the family. Flo drafts a clear public page, a short annual letter and grantee stories, in the family's own voice.
Many family foundations prefer to stay quiet, and that is their choice. A little clarity still helps: the right nonprofits find you, and the wrong ones stop writing.
Quiet, but clear.
Generous giving, hard to find
Family foundations often give by invitation or through the trustees' own networks. That works until the next generation wants to widen the circle and nobody outside it knows what the foundation funds.
Unsolicited Requests
Letters that never fit.
Priorities Unwritten
What the family funds lives in their heads.
Next Generation Joining
New trustees with new causes.
No Staff
Trustees with day jobs.
Four apps, one family, giving made clear
Flo drafts from the trustees' notes, and nothing publishes until every word is approved.
MoSocialOccasional Posts
Grants and partners, shared when the family wants.
MoBlogsFoundation Page
What you fund, how and who to contact.
MoMailTrustee Letters
An annual letter to grantees and partners.
MoReviewsReview Replies
Replies to reviews on any profile the foundation keeps.
What it publishes across the family's giving year
Built around the trustees' meetings and giving decisions.
- Spring Meeting
Priorities
This year's focus, stated plainly.
- Summer
Grantee Stories
Partners you funded, with their approval.
- Fall Meeting
Decisions
Grants announced if the family wishes.
- Year End
Annual Letter
A short note on the year's giving.
What MoFlo accounts in other industries have measured
Other nonprofit and community organizations we set up differently
A grantmaking foundation with program staff runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many chapters, campuses or programs you run, not by the cause you serve.
You have questions. We have answers.
The five that come up before a family foundation signs.
We do not accept unsolicited proposals. Why publish anything?
So that nonprofits know it and stop sending them. A clear statement of how you give saves the family and the nonprofits time.
Can we stay private about individual grants?
Yes. You decide what is public. Many families share their priorities and a few stories and keep the rest private.
How do we involve the next generation?
Give them a voice in the updates. A post from a younger trustee on why a cause matters is a good start.
Who writes it if we have no staff?
Flo drafts, and you approve. It fits into the time trustees already spend on foundation business.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. A family foundation with no staff can run on MoBlogs alone, with every draft waiting for approval. Nonprofits could be eligible for a free MoFlo subscription through MoGiving.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 813219 other grantmaking and giving services, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Internal Revenue Service, Tax on net investment income, private foundations, 26 U.S.C. 4940, page reviewed 11 September 2026, read 29 September 2026
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