AI marketing for investors and wholesalers
This business runs on seller leads, and every seller you reach has already been mailed by nine other people. Flo writes the content that makes you the one with a public record, plus the buyer list email and the review replies, all held for your approval.
A seller choosing a cash buyer is choosing who to trust with the worst month of their year, and almost nothing they can find online helps them decide.
Six social networks, your site, your email platform, and a reply on every Google review.
the date South Carolina defined wholesaling in statute and barred advertising another person's property without a license1
Texas requires a person selling an equitable interest to disclose that it is an interest in a contract, not the property2
the FHA resale restriction that sets the earliest a flip can close to a buyer using that financing3
Why does the seller pick somebody else?
Because everybody says the same sentence. The mail, the signs and the cold calls all promise cash and speed, so a seller in a hard position sorts on the only other signal available, which is whether anything about you exists to be checked. States are also writing this business into statute. So The operators who look legitimate in public are the ones who stay. Pick the kind of operation you run.
Homebuying Brands
Multi-market cash buying brands running one name across territories with local operators underneath.
Open →Real Estate Investment Firms
Staffed firms buying for their own account, with acquisitions, capital and a hold strategy.
Open →Wholesalers & Flippers
Independent operators finding, contracting and assigning or rehabbing deals themselves.
Open →Investor use cases
Four jobs the platform runs on an investor account, all of them pointed at the seller's decision, not at a search term.
Seller Trust Content
Publish what your process actually is and the only thing that separates you from identical mail.
Local Market Proof
Show that you know the specific streets you buy on, which no national buyer can fake.
Buyer List Email
Keep the disposition side warm so a contract has somewhere to go the week you sign it.
Review Replies
Answer every review carefully, because in this trade the review record is the whole trust argument.
Other real estate businesses we set up differently
Buying a property for your own account and representing somebody else's are different businesses with different rules.
Marketing by company size
The same platform, framed by how many people you run, not by what you do.
You have questions. We have answers.
What comes up on the first call with an investor.
Will it write the cash offer copy everyone else uses?
It can, and it will read like everyone else's. The problem you already have. The drafts pull toward process, specifics and your local record, because that is the only part a seller cannot get from the next postcard.
Can it market properties we have under contract?
Carefully, and state by state. South Carolina made advertising another person's property without a license an explicit violation in May 2024, and Texas requires written disclosure that you are selling an interest in a contract. Those categories, like every draft, wait for your approval.
Does this replace direct mail?
No, it makes mail work harder. A seller who receives a letter and then searches the name finds a business with a history instead of an empty profile, and that search is what the content is written for.
What about our buyer list?
Same calendar, different list. Disposition email runs alongside the seller-facing content, so a property that goes under contract on Tuesday is in your buyers' inboxes on Wednesday.
Sources
- South Carolina Code of Laws Sections 40-57-30(44) and 40-57-350(A), added by 2024 Act 204, effective 21 May 2024. South Carolina only; other states treat wholesaling differently.
- Texas Occupations Code Section 1101.0045, current text read 22 September 2026. Texas only.
- United States Department of Housing and Urban Development, 24 CFR 203.37a, current text read 22 September 2026
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