AI social media for loan officers
Every day Flo writes your posts, your blog pages, your referral partner emails and your review replies in your voice, and drops them in your account ready to approve. This page is for solo originators, who are building a personal brand as well as a pipeline, and who do both without help.
The drafting is done before you open the app. What is left is reading four things and deciding which of them sound like you.
Posted to your accounts, published to your site, sent from your list, replied on your Google profile.
Where does the posting fit in a full pipeline?
It does not. Which is how it does not happen. A solo originator is the sales team, the processor's first call, the referral relationship and the marketing department, and marketing is the only one of those with no deadline attached to it. Then November arrives with eight hours of continuing education and a renewal window that closes on 31 December, in the same weeks you are trying to close the year. What follows is what that looks like on an ordinary Tuesday.
The Feed Goes Quiet
Three weeks of nothing, then a rate screenshot, then nothing, which reads to a realtor like a business winding down.
Realtors Drift
The agents who sent you two files last year have not heard from you since the second one closed.
Reviews Sit Unanswered
A borrower writes something generous after closing and nobody replies and the cheapest trust you will ever leave on the table.
Renewal Season
Continuing education, renewal and year end share eight weeks, and the content is the thing with no deadline.
Four apps, one person, no blank page
All four run on your account and arrive drafted. You approve what sounds like you.
MoSocialDaily Drafts
A week of posts waiting each Monday, written for your market and your borrower mix, approved in about the time it takes to drink a coffee.
MoBlogsQuestion Pages
Publish a page for each question borrowers actually ask you, from rate locks to self employed income, so the answer is findable before the call.
MoMailStay In Touch
Run the past borrower and referral partner emails you would write if the week ever had a spare hour in it.
MoReviewsSame Day Replies
Answer every review the day it lands, in your voice, with replies to the negative ones drafted carefully for your approval.
What it publishes across your year
The calendar is built from your market and your borrower mix, so an originator doing first time buyers and one doing jumbo do not get the same year. This is the shape of it.
- Jan to Mar
Rebuild The List
Past borrower and partner outreach while the pipeline is light. The only time it ever actually gets done.
- Apr to Jul
Hands Off Through Peak
Everything queued in the spring, publishing while you are on the phone, with same day review replies underneath it.
- Aug to Oct
Referral Season
The agent-facing content for the fourth quarter, sent while agents are still choosing who gets the file.
- Nov to Dec
CE And Close
Eight hours of continuing education, a renewal deadline and year end closings, with the feed running on work you approved in October.
What MoFlo accounts in other industries have measured
Other lending businesses we set up differently
A branch network and a solo originator sell on different things, so they do not get this page.
More on loan officer marketing
Written for originators, on the MoFlo blog.
Marketing by company size
The same platform, framed by how many people you run instead of what you place.
You have questions. We have answers.
The five that come up before a solo originator signs.
I am one person. Is this overkill?
It is the opposite. A brokerage can absorb a quiet month because someone else is still posting. A solo originator's feed is the whole marketing function, so consistency matters more at your size, not less.
What do I post about when rates are bad?
The questions borrowers ask you anyway. Affordability, credit, what a lock actually does, whether waiting helps. That content works in any rate environment and it is what a realtor forwards, which is the point of posting at your size.
Will it sound like me or like a bank?
Like you, if you give it something to read first. Flo trains on your existing posts, your site and the way you explain things to borrowers, and the voice gets closer every time you edit a draft instead of deleting it.
Do I need my own website for this to work?
It helps and it is not required. Posts, emails and review replies run without one. The blog and question pages need somewhere to publish, so if you are on a corporate subdomain, check what you are allowed to put on it before you count on that part.
What does it cost for a solo originator?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and the full platform is $299/mo. No contract, no setup fee, and the free week covers a full posting cycle, so you are judging actual drafts rather than a demo.
Sources
- Nationwide Multistate Licensing System, SAFE Act Education Requirements, per the Secure and Fair Enforcement for Mortgage Licensing Act of 2008
- Nationwide Multistate Licensing System, NMLS Annual Renewal Overview for Individuals, State Resource Center
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