AI marketing for dispensaries
Your menu changes every week, your customers want to know what just came in, and neither Meta nor Google will let you run an ad for it. Flo keeps the menu news, the education and the loyalty email going on the channels you own.
Cannabis retail is a heavily regulated business with almost no paid reach. A dispensary uses search, email, text, reviews and staff who explain the product well.
Written for the channels you own.
Which dispensary are you?
A group running dispensaries in several markets and an independent store with one license both work under state marketing rules and closed ad platforms. Pick yours.
Dispensary use cases
Four jobs the platform runs on a dispensary account, inside the rules your state sets.
New On The Menu
Drops and restocks, announced to adults who opted in.
Education First
Dosing, onset and product types explained plainly for new customers.
Loyalty And Deals
Email and text for members, within what your state allows.
Reviews With Care
Replies that never make a medical claim and never promise an effect.
Other retail businesses we set up differently
Dispensaries sit next to the other retailers working inside strict advertising rules.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
What comes up on the first call with a dispensary.
Did rescheduling change what we can advertise?
Not for most dispensaries. Marijuana for medical use moved to Schedule III on 28 April 2026, but adult-use marijuana is still in Schedule I, and the ad platforms still prohibit THC promotion. State marketing rules are unchanged by the federal move.
What can we post on social media?
Organic accounts are allowed on some platforms with limits, and the safe ground is education, store news and events aimed at adults. Anything that looks like a sale, a price or an appeal to minors is where accounts get removed.
Can we make health claims?
No. Even for medical patients, dispensary content should not promise that a product treats a condition. Describe the product, the effects customers commonly report in general terms and how to use it responsibly.
Does 280E still matter?
For adult-use sales, yes. The federal tax provision applies to trafficking in Schedule I and II substances, and adult-use marijuana is still in Schedule I. That is a question for your accountant, and it is part of why owned channels matter here.
Sources
- Meta Advertising Standards, Drugs and Pharmaceuticals, and Google Ads policy, Dangerous products or services, read 28 September 2026
- Drug Enforcement Administration, final order placing marijuana for medical use in Schedule III, effective 28 April 2026, read 28 September 2026. Adult-use marijuana remains in Schedule I.
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