AI marketing for kitchen-table FFLs
You handle transfers for people who bought online, and every one of them found you by asking around. Flo makes you findable by the next buyer who searches for a transfer dealer near them.
A home-based licensee lives on transfers, special orders and a bit of gunsmithing. The work is steady when people know you exist and quiet when they do not.
Found by the next transfer.
Good at transfers, hard to find
Somebody buys a rifle online, the checkout asks for a dealer, and they pick whichever name comes up first with a clear fee and hours. Your fee is fair and your turnaround is fast. If none of that is written down anywhere, they pick someone else.
Word Of Mouth Only
Every customer found you through a friend.
Fees Unpublished
Buyers who call around because no fee is posted.
Hours Unclear
A home business with appointment times nobody can find.
No Time To Market
Every hour spent on paperwork and the day job.
Four apps, one licensee, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialAvailability Posts
Transfer hours and appointment slots, kept current.
MoBlogsHow Transfers Work
The process, the fee and what to bring, for your state.
MoMailPast Customers
A note on special orders and gunsmithing to people you have served.
MoReviewsReplies In Your Voice
Every review answered, including the slow-shipper complaints.
What it publishes across your year
Built around your own appointment hours and the seasons buyers shop.
- Jan to Mar
Tax Refund Season
Online purchases and the transfers that follow.
- Apr to Jun
Steady Transfers
Hours and fees kept current for new buyers.
- Jul to Sep
Hunting Prep
Scopes, mounts and gunsmithing before the season.
- Oct to Dec
Holiday Orders
Special orders and transfer cut-off dates.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A shop with a counter and a range runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a home-based licensee signs.
Do I need a website?
A simple one helps a great deal. Your transfer fee, hours or appointment process, what buyers need to bring and where you are. Flo writes it and keeps it current.
Is the rule on who needs a license changing?
In May 2026 ATF proposed rolling back parts of its 2024 rule on who is engaged in the business. It is a proposal, and the current rule applies until a final rule changes it. Check the status before you rely on either version.
How do I get listed with online retailers?
Many online sellers keep dealer directories. Make sure your listing matches your published hours and fee, so the buyer who finds you there can confirm it on your own page.
Will any of this get my accounts flagged?
The drafts stick to your services, process and availability, and nothing that reads as a firearm sale goes onto platforms that prohibit it. You approve every post.
What does it cost for a one-person licensee?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. Many home-based licensees start with MoBlogs, since the transfer page is what buyers search for.
Sources
- Bureau of Alcohol, Tobacco, Firearms and Explosives, Firearms Commerce in the United States, Annual Statistical Update, active federal firearms licensees in fiscal year 2023, read 28 September 2026
- Bureau of Alcohol, Tobacco, Firearms and Explosives, proposed rule, Revising Regulations Defining Engaged in the Business as a Dealer in Firearms, published 6 May 2026, read 28 September 2026. Proposed only; the 2024 rule stays in force until a final rule says otherwise.
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