AI marketing for bench jewelers
You can size a ring, rebuild a prong and set a stone that somebody's grandmother wore, and your work is known by the three stores that send you their repairs. Flo makes it known to the people who own the rings.
A bench jeweler sells skill you can see. The before and after photo of a worn setting is the pitch, and it almost never gets posted.
The bench, posted between jobs.
Trade work pays, retail pays better
Stores send you their repairs and keep the margin. The customer never learns your name. Meanwhile people in your town are searching for someone to fix a broken chain or remake their mother's ring, and finding a mall kiosk. You have the skill. You do not have the time to tell anyone.
Your Name Stays Hidden
Trade work for stores who put their own name on it.
No Time To Post
Every hour at the bench is an hour not spent marketing.
Custom Work Unseen
Beautiful pieces that leave with the customer and are never shown.
Hard To Price Online
Repairs that depend on the piece, and people who want a number.
Four apps, one bench, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialBefore And After
Your repairs and custom pieces, drafted from the photos you already take.
MoBlogsRepair Answers
What it costs to size a ring, and why a prong wears thin.
MoMailPast Customers
Cleaning reminders and a note on the date they told you.
MoReviewsReplies In Your Voice
Every review answered, including the rushed-job ones.
What it publishes across your bench year
Built around the gifting deadlines that flood your bench.
- Jan to Feb
Valentine's Repairs
Chains and clasps fixed in time for the day.
- Mar to May
Heirloom Season
Mother's Day and the old rings people finally bring in.
- Jun to Sep
Weddings
Resizing, bands and the emergency before the ceremony.
- Oct to Dec
Custom Cut-Off
The last date for custom pieces before the holidays.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A store with a showroom and staff runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a bench jeweler signs.
I do not want to compete with the stores that send me work.
Then do not. Plenty of bench jewelers keep their trade work and build a direct audience for custom pieces and heirloom remakes, which the stores often do not do anyway. You decide what gets published.
I have no time to write.
You already photograph most jobs for your own records. Those photos, with a line about what you did, become posts that you approve on your phone between pieces.
How do I price repairs online?
Give ranges and explain what moves them. A line saying what sizing usually runs, and that platinum or a full eternity band costs more, gives people a number to plan around.
Can I describe lab-grown and simulated stones correctly?
Yes, and the drafts do by default. The FTC Guides expect a clear qualifier for lab-grown stones and an honest name for simulants. Getting it right is part of looking like a professional.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the photos already sitting in your phone.
Sources
- Federal Trade Commission, Guides for the Jewelry, Precious Metals, and Pewter Industries, 16 CFR Part 23, revised 2018, read 28 September 2026
- Federal Trade Commission, warning letters to eight jewelry marketers over lab-grown and simulated diamond claims, sent April 2019, read 28 September 2026
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