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You are only there on Saturday, so everything depends on people knowing it is Saturday. Flo announces every market, every location and every new batch before you pack the van.
A permanent shop can be found by accident. A pop-up can only be found on purpose.
Where you will be, said early.
Here this weekend, gone by Monday
The market was busy, you sold out of the good stuff, and the people who would have loved it found out on Sunday night. Next time the stall is in a different town and half your regulars do not know. The product is fine. The announcement is what goes missing.
Only There Some Days
Customers who need telling where and when, every time.
Locations Change
A new market each weekend and followers who cannot keep up.
No List Of Buyers
Great conversations at the stall and no way to reach those people again.
Permits And Paperwork
Temporary licenses that vary by city and state and eat into prep time.
Four apps, one stall, no keyboard
The posts are written from your schedule. You check them while loading the van.
MoSocialWhere We Will Be
Dates, places and what you are bringing, posted before the weekend.
MoBlogsFind Us Page
One page with the season's markets, kept up to date for you.
MoMailStall Regulars
A note to everyone who signed up at the table.
MoReviewsReplies In Your Voice
Answered like you would answer them at the stall.
What it publishes across your market season
Built from your own calendar of markets, fairs and pop-up dates.
- Jan to Mar
Plan The Season
Booking markets and letting people know the year's first dates.
- Apr to Jun
Opening Weekends
Busy markets and new batches announced ahead of each one.
- Jul to Aug
Festival Season
Bigger events further from home, which need more notice.
- Sep to Dec
Holiday Markets
The best trading weeks of the year, planned well in advance.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A chain and a shop with a fixed storefront run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a pop-up seller signs.
How do I keep people up to date when I move every week?
One page with your upcoming dates, and a post before each one. Followers learn to check it, and a short email to your stall list does the rest.
How do I get people onto a list at a market?
A sign-up at the table and a reason to join, like first word on new batches. Those contacts are the most valuable thing you take home from a busy day.
Do I need a permit for pop-ups?
Usually, and it depends on the state and the city. In California a temporary seller's permit covers up to 90 days at one location if you make three or more taxable sales in a year. Check your own city before the first event.
I do not have a website.
You can still use this. A simple find-us page and social posts cover most of it, and the email and review replies work regardless.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the markets already in your calendar.
Sources
- California Department of Tax and Fee Administration, Temporary Sellers industry guide, read 28 September 2026. California only; other states set their own rules.
- United States Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026, released 18 August 2026, seasonally adjusted, read 28 September 2026. Advance estimate; revised in later releases.
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