AI marketing for hardware and IoT businesses
Hardware founders pay for inventory before they know demand, and a delay at the factory becomes an email someone has to write. Flo keeps your backers, buyers and retailers informed from prototype to shelf, with posts, build updates and launch emails in your voice.
Customers of a hardware product are buying something they can hold, often months before it ships. They stay patient when they can see real progress.
From prototype to shelf, told as it happens.
Which kind of hardware business are you?
A hardware startup with a team and a founder building a device alone both sell something physical before it exists in volume. Pick yours.
Hardware use cases
Four jobs the platform runs on a hardware account, from first prototype to retail.
Build Updates
Progress from the bench and the factory, shared honestly.
Pre-Order Pages
What buyers get, when it ships and what could change.
Setup Guides
Help articles that answer setup and support questions.
Retail Launch
Posts and emails when the product reaches shelves.
Other software and startup businesses we set up differently
Hardware sits next to the software and app businesses it often ships with.
Marketing by company size
The same platform, framed by how many products, brands or portfolio companies you run, not by what the software does.
You have questions. We have answers.
What comes up on the first call with a hardware business.
Can we market a device before FCC authorization?
Only within limits. FCC rules bar marketing a radio frequency device before it is authorized, with exceptions such as showing it at a trade show with a notice that it has not been authorized. Talk to your certification lab before a pre-order campaign.
How do we handle shipping delays?
Say it early and plainly: what happened, the new date and what you are doing about it. Backers forgive delays more easily than silence.
What content sells hardware?
Video of the product working, in real hands, in a real place. Specs matter, but people buy what they can see.
How do we get retailers interested?
Show demand first: pre-order numbers you can share, reviews and a community that keeps asking where to buy it.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 334418 printed circuit assembly (electronic assembly) manufacturing, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 334111 electronic computer manufacturing, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
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