AI marketing for marketplace businesses
A marketplace has two sets of customers, and neither shows up until the other one does. Buyers want selection and sellers want buyers. Flo writes for both sides at once, with separate voices, so each side sees a reason to join before the other side is full.
Online sales reached 17.1% of US retail in the second quarter of 2026. Marketplaces compete for a share of that by being the place where the right buyers and the right sellers already are.
Two audiences, one calendar.
What kind of marketplace are you?
A marketplace startup connecting buyers and sellers markets to both sides at once. That is the page below.
Marketplace use cases
Four jobs the platform runs on a marketplace account, split between the two sides.
Seller Recruiting
Posts and emails written for suppliers considering the platform.
Buyer Discovery
Content that shows what can be found on your marketplace.
Seller Success Stories
Sellers who grew on the platform, told with permission.
Trust Pages
How payments, disputes and reviews work, stated plainly.
Other software and startup businesses we set up differently
Marketplaces sit next to the other software businesses that grow through their users.
Marketing by company size
The same platform, framed by how many products, brands or portfolio companies you run, not by what the software does.
You have questions. We have answers.
What comes up on the first call with a marketplace.
Which side should we market to first?
Usually the harder side to win, which for many marketplaces is supply. A marketplace with good sellers and few buyers can fix buyers faster than the reverse.
Can one account speak to both sides?
Yes. Buyers and sellers get separate voices, lists and calendars, managed from one place.
What do sellers need to know about INFORM?
A high-volume seller has 200 or more transactions and $5,000 or more in revenue in a 12-month period. Those with $20,000 or more in annual revenue on your platform must have their name, address and contact details disclosed to buyers. Onboarding emails can explain this before it surprises anyone.
How do we build trust between strangers?
Show how it works: payments, reviews, disputes and verification. Clear trust pages and real stories reduce the fear of the first transaction.
Sources
- United States Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026, released 18 August 2026, seasonally adjusted, read 29 September 2026
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.