AI marketing for app publishers
You run twenty apps, and each one has its own users, its own store listing and its own reason to exist. Your marketing team cannot write for all of them every week. Flo gives each app its own posts, guides and update notes, from one account with one approval queue.
MoFlo holds the publisher as one account with every app underneath it, each with its own voice, audience and store category.
Every app in the portfolio, kept alive.
Twenty apps, one team to market them
The top three apps get the attention and the rest drift. A drifting app still has users, and some of them would pay more if someone kept talking to them. Each app needs its own steady voice.
Long Tail Neglected
Smaller titles with no updates shared.
Brands Blur
Different apps sounding the same.
Cross-Promotion Clumsy
Users pushed toward apps they do not want.
Release Notes Wasted
Updates nobody hears about.
Four apps, one portfolio, every title
Flo drafts per title on your standard, and nothing publishes until your team approves it.
MoSocialTitle Level Posts
Each app's features and updates on its own channels.
MoBlogsHelp And Search Pages
Guides that give each title pages people can find in search.
MoMailUser Updates
Release notes and tips for each title's list.
MoReviewsReplies By Title
Every review answered in that title's voice.
What it publishes across the publishing year
Built from each title's release schedule and its category's season.
- Jan to Mar
New Year Habits
Fitness, finance and productivity titles at their peak.
- Apr to Jun
Big Updates
Feature releases and platform changes.
- Jul to Sep
OS Release Season
New operating system features explained per title.
- Oct to Dec
Holiday Installs
New phones and gift season.
What MoFlo accounts in other industries have measured
Other software and startup businesses we set up differently
An app studio and an indie developer run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many products, brands or portfolio companies you run, not by what the software does.
You have questions. We have answers.
The five that come up before an app publisher signs.
Can each title have its own voice?
Yes. Each title has its own Knowledge base, audience and schedule, so a meditation app never sounds like the budgeting app beside it.
How do we cross-promote without annoying users?
Only where it fits. A user of your running app may want your sleep app, and one relevant note says so. Everyone else hears nothing.
Which titles should get the most content?
The ones with growth left in them. Flo can keep every title steady while you choose where extra effort goes.
What should we say when an OS update changes things?
Tell users early what changes for them and what you are doing about it. Each title gets its own short note.
How are app publishers priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. It is one account for the publisher, with every title in the portfolio under it.
Sources
- Apple Newsroom, App Store ecosystem reaches $1.4 trillion as developers thrive globally, 4 June 2026, global 2025 figures reported by Apple, read 29 September 2026
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