Publish blog posts that rank, directly to your WordPress site. Flo drafts blog content for you, and you publish or schedule from MoBlogs. MoFlo handles the scheduling, so posts go live exactly when you want them to.
Category
CMS and Website
Powered By
MoBlogs
Setup Time
Under 60 seconds
Plan Availability
All paid plans
Status
Native
Visit Partner
About
Wordpress
Integration
WordPress powers more than 40% of all websites on the internet, and an even larger share of the small business websites MoFlo customers run. For real estate agents, trades operators, insurance brokers, and professional service firms, WordPress is the website. The blog inside that website is one of the most underused growth assets in their marketing stack: every business owner knows blogging is good for SEO, almost no one actually does it consistently. The MoFlo + WordPress integration makes consistent blogging realistic. Flo drafts blog posts in your brand voice on a steady cadence, and every draft lives in MoBlogs for your review and editing. When you are ready to publish, you can push it live immediately, schedule a specific time, or use "Let Flo Schedule" to drop the post into the next gap in your publishing cadence so your blog stays consistent. This is a native integration. WordPress.com sites connect via OAuth. Self-hosted WordPress sites connect using a WordPress Application Password and your username. No third-party middleware is involved.
WordPress powers more than 40% of all websites on the internet, and an even larger share of the small business websites MoFlo customers run. For real estate agents, trades operators, insurance brokers, and professional service firms, WordPress is the website. The blog inside that website is one of the most underused growth assets in their marketing stack: every business owner knows blogging is good for SEO, almost no one actually does it consistently. The MoFlo + WordPress integration makes consistent blogging realistic. Flo drafts blog posts in your brand voice on a steady cadence, and every draft lives in MoBlogs for your review and editing. When you are ready to publish, you can push it live immediately, schedule a specific time, or use "Let Flo Schedule" to drop the post into the next gap in your publishing cadence so your blog stays consistent. This is a native integration. WordPress.com sites connect via OAuth. Self-hosted WordPress sites connect using a WordPress Application Password and your username. No third-party middleware is involved.
How MoFlo uses
Wordpress
Flo drafts blog posts in your brand voice and stores them as drafts in MoBlogs (configurable: pick topics, change settings by day, frequency, or turn drafting off entirely)
Generate blog posts manually on the MoBlogs Create page, with Flo helping draft on demand or full manual entry if preferred
Auto-generate a featured image (header image) for each post
Connect either a WordPress.com site (OAuth) or a self-hosted WordPress site (Application Password + username)
"Let Flo Schedule" drops the post into the next open slot in your publishing cadence, optimized for consistency
Schedule posts for a specific publish date and time. MoBlogs handles the scheduling: when the scheduled time arrives, MoFlo pushes the post to WordPress via API.
Publish posts directly to WordPress when you are ready, with title, body, slug, and featured image included
Use Cases by Industry
Real Estate
Neighborhood guides, market update posts, buyer and seller education content, and listing-driven blog posts publish on a steady cadence to your WordPress site. Each post is structured for the long-tail real estate searches that drive high-intent organic traffic.
Neighborhood guides, market update posts, buyer and seller education content, and listing-driven blog posts publish on a steady cadence to your WordPress site. Each post is structured for the long-tail real estate searches that drive high-intent organic traffic.
Trades and Services
"How much does X cost in [city]" posts, seasonal maintenance guides, and emergency service explainers turn your WordPress site into a search-traffic-driving asset that books jobs while you sleep.
"How much does X cost in [city]" posts, seasonal maintenance guides, and emergency service explainers turn your WordPress site into a search-traffic-driving asset that books jobs while you sleep.
Insurance Agents and Brokers
Franchise Operators
Policy education content, life event guides, and regulatory commentary keep your WordPress site fresh and authoritative for the searches your prospects are running before they request a quote.
Policy education content, life event guides, and regulatory commentary keep your WordPress site fresh and authoritative for the searches your prospects are running before they request a quote.
Professional Services
Thought leadership pieces, client education content, case study writeups, and industry commentary publish on a steady schedule to position the firm as the expert your prospects find first.
Thought leadership pieces, client education content, case study writeups, and industry commentary publish on a steady schedule to position the firm as the expert your prospects find first.
Setup Walkthrough
1
Open MoBlogs in MoFlo Cloud and click "Connect a website."
Open MoBlogs in MoFlo Cloud and click "Connect a website."
2
Select WordPress from the platform list.
Select WordPress from the platform list.
3
Choose "WordPress.com" as the site type.
Choose "WordPress.com" as the site type.
4
Authorize MoFlo through WordPress.com's OAuth login.
Authorize MoFlo through WordPress.com's OAuth login.
5
Confirm the site you want MoBlogs to publish to.
Confirm the site you want MoBlogs to publish to.
6
Set Flo's blog content preferences in MoBlogs settings (topics, frequency).
Set Flo's blog content preferences in MoBlogs settings (topics, frequency).
7
Review your first Flo-drafted blog post and either publish, schedule, or have Flo schedule for you.
Data and permissions
Direction | Data | Notes |
|---|---|---|
Read | WordPress site metadata | Used to confirm the connection |
Write | New blog posts (title, body, slug, featured image) | Published or scheduled per user request via API |
Auth method (WordPress.com) | OAuth 2.0 | Industry-standard secure handoff |
Auth method (self-hosted) | Application Password + username | Secure, revocable per-app credential issued by WordPress |
Permissions requested | Edit and publish posts as the connected user | Standard set for content publishing |
Direction | Data | Notes |
|---|---|---|
Read | WordPress site metadata | Used to confirm the connection |
Write | New blog posts (title, body, slug, featured image) | Published or scheduled per user request via API |
Auth method (WordPress.com) | OAuth 2.0 | Industry-standard secure handoff |
Auth method (self-hosted) | Application Password + username | Secure, revocable per-app credential issued by WordPress |
Permissions requested | Edit and publish posts as the connected user | Standard set for content publishing |
Frequently Asked Questions
Find answers to the most commonly asked questions about MoFlo.
Does MoFlo work with WordPress.com or self-hosted WordPress?
Both. WordPress.com sites connect via OAuth. Self-hosted WordPress sites connect using a WordPress Application Password (which you generate from inside WordPress in two clicks) plus your username.
How do I connect WordPress to MoFlo?
From inside MoBlogs, click "Connect a website" and choose WordPress. You will pick whether your site is WordPress.com or self-hosted, then follow the appropriate flow. The whole process takes under five minutes.
Do I need to install a plugin?
No. The integration uses WordPress's built-in REST API. WordPress.com uses OAuth and self-hosted uses Application Passwords, which are a built-in WordPress feature.
Will MoFlo overwrite my existing posts or themes?
No. MoFlo only creates new posts. Existing posts, pages, themes, and plugins are never modified or deleted.
Can MoFlo set categories or tags on posts?
Not at this time. MoFlo publishes posts without category or tag assignment. You can add categories and tags from inside WordPress after publishing.
Does MoFlo integrate with Yoast SEO, Rank Math, or All-in-One SEO?
Not at this time. MoFlo posts include a strong title, body, and featured image. SEO plugin metadata can be added inside WordPress after publishing.
Does MoFlo upload a featured image with the post?
Yes. Every Flo-drafted blog post includes a generated header image that publishes to WordPress alongside the post.
Who handles scheduling, MoFlo or WordPress?
MoBlogs handles scheduling. When the scheduled publish time arrives, MoFlo pushes the post to WordPress via the API. The post does not sit in WordPress as a scheduled post in the meantime, which means you can edit it freely inside MoBlogs right up until publish time.
Can I connect more than one WordPress site?
Not at this time. MoBlogs supports one WordPress site per MoFlo Cloud account.
Can I turn off Flo's blog drafts?
Yes. Configure topics, change settings by day, or turn drafting off entirely from MoBlogs settings. You can still create blog posts manually on the MoBlogs Create page any time.
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