AI marketing for collision repair businesses
A driver who has just been in an accident is often told by the insurer where to take the car. In California, for one, the insurer cannot require it. Flo makes sure drivers know they can choose, and shows them your work when they do.
Collision repair is bought at the worst moment of someone's week. The shop that is calm, clear and easy to reach, and that explains the insurance process, gives a driver after a bad day what they need to know.
Written for the day after the accident.
Which kind of collision business are you?
A multi-shop operator running several collision centers, an independent body shop and a paintless dent repair tech working mobile all sell to drivers after a bad day. Pick yours.
Collision repair use cases
Four jobs the platform runs on a collision account, most of them aimed at the driver working through an insurance claim.
You Can Choose
Plain explanations of the driver's right to pick a shop, where the law provides it.
The Claim, Step By Step
What happens from estimate to pickup.
Before And After
Real repairs from your own bays.
Updates During Repair
Status notes so the driver is not calling every day.
Other automotive businesses we set up differently
Collision shops sit next to the other businesses drivers need after a bad day.
Marketing by company size
The same platform, framed by how many bays, lots or trucks you run, not by the work you do.
You have questions. We have answers.
What comes up on the first call with a body shop.
Can drivers choose their own shop?
In many states, yes. California's Insurance Code says no insurer shall require that a car be repaired at a specific shop. Check your state, and say it plainly on your site.
How do we explain the insurance process?
Step by step: estimate, approval, supplements, repair and pickup. Drivers who understand the process know what to ask, and they remember which shop explained it.
What content works for collision?
Before and after photos of real repairs, and short explanations of what was fixed. They are proof of quality and they reassure the next driver.
How do we keep customers informed?
Send updates. A short message when parts arrive, when paint starts and when the car is ready answers the questions customers would otherwise phone about.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 811121 automotive body, paint and interior repair, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Bureau of Labor Statistics, Occupational Outlook Handbook, Automotive Body and Glass Repairers, 2025 employment, May 2025 pay and 2025 to 2035 projections, read 28 September 2026
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