AI marketing for car dealerships
Car shoppers do a lot of their deciding before they walk onto the lot, on listings, reviews and the dealer's own pages. Flo writes the content that makes the visit a formality, inside the federal rules on used car disclosures and financing ads.
Dealers sell the car and the experience of buying it. The first is on every listing site. The second is what reviews, videos and honest pages show.
Written for the research before the visit.
Which kind of dealer are you?
A dealer group with franchised stores, an independent used car dealership and a wholesale dealer selling to the trade all move cars under federal disclosure rules. Pick yours.
Dealership use cases
Four jobs the platform runs on a dealer account, most of them before the customer arrives.
Inventory Stories
New arrivals and trade-ins, posted the day they hit the lot.
The Buying Experience
Staff, process and reviews that show what buying here is like.
Service Department
Reminders and specials that tell owners when service is due.
Financing Ads Done Right
Payment and lease ads with the disclosures the rules require.
Other automotive businesses we set up differently
Dealerships sit next to the other businesses selling vehicles.
Marketing by company size
The same platform, framed by how many bays, lots or trucks you run, not by the work you do.
You have questions. We have answers.
What comes up on the first call with a dealership.
What happened to the FTC CARS Rule?
The Fifth Circuit vacated it in January 2025, and the FTC withdrew it in February 2026. The FTC's authority over deceptive practices and the Used Car Rule still apply.
Can we advertise monthly payments?
Yes, with the disclosures. Under Regulation Z, stating a down payment, number of payments, payment amount or finance charge triggers additional disclosures. Lease ads under Regulation M work the same way. Any draft that states a payment waits for your approval with the required disclosures.
Do we need Buyers Guides online?
The FTC's Used Car Rule requires dealers to display a Buyers Guide on used vehicles offered to consumers, and it is good practice to show the warranty status online too.
What content works for a dealership?
Walkaround videos, staff introductions and honest reviews. Buyers want to know what the visit will be like before they come.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 441110 new car dealers, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 441120 used car dealers, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
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