AI marketing for tanning businesses
Most tans are booked for a date: a wedding, a vacation, prom, a competition. The business is knowing those dates before your clients do. Flo publishes around them, and keeps every claim on the right side of the federal line.
Tanning carries more rules than most personal care services. UV beds carry a federal excise tax and warning rules, many states ban them for minors, and spray tans have their own FDA limits. Clear, honest content is the advantage.
Written for the date on the calendar.
Which tanning business are you?
A chain of tanning salons, an independent salon and a spray tan artist who travels to clients all sell a look timed to an event. Pick yours.
Tanning use cases
Four jobs the platform runs on a tanning account, most of them timed to the events clients are getting ready for.
Count Back From The Date
When to start and when to book the last session before the event.
Spray Or Bed
Plain explanations of each, so clients choose what suits them.
Rules, Stated Once
Age limits, the excise tax and eye protection, explained clearly.
Members On Schedule
Reminders that point members to the sessions they already pay for.
Other beauty and wellness businesses we set up differently
Tanning sits next to the other services clients book for an event.
Marketing by company size
The same platform, framed by how many chairs, rooms or locations you run, not by the service you offer.
You have questions. We have answers.
What comes up on the first call with a tanning business.
Can we advertise health benefits of UV tanning?
No. FDA reclassified sunlamp products as class II devices in 2014 and requires labeling that they should not be used by anyone under 18. Health or vitamin claims invite scrutiny. The drafts describe the look and the experience, not a health benefit.
What about minors?
Nearly half of states and DC have full under-18 bans on indoor UV tanning, per NCSL, and others require parental consent. Your Knowledge base holds your state's rule, and posts aimed at prom season point teenagers to spray tans where UV is not allowed.
Do we have to charge the excise tax?
On UV tanning services, yes. The federal tax is 10% of the amount paid, collected from the client and remitted quarterly. Spray tans are not UV, so the tax does not apply to them.
What can we say about spray tans?
Talk about the color and the prep. FDA has not approved DHA for use as an all-over spray in booths, and it is not permitted around the eyes, lips or mucous membranes, so protection during the session is worth mentioning.
Sources
- 26 U.S.C. 5000B, Imposition of tax on indoor tanning services, read 28 September 2026
- National Conference of State Legislatures, Map Monday: Indoor Tanning Bed Laws, updated 26 August 2026, read 28 September 2026
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.