AI marketing for tanning chains
Your salons operate under a federal tax, federal labeling rules and minors laws that vary from state to state. Flo lets each location promote its memberships and spray services inside the rules of its own state.
MoFlo holds the chain as one brand with every salon underneath it, each with its own state rules, services and members.
Per salon, per state rule.
One brand, rules that vary by state
In one state, a sixteen-year-old can tan with a parent's signature. In the next, UV is banned under 18 entirely. A prom promotion written at head office has to work in both, so usually it says nothing useful in either.
Minors Laws Vary
Age rules that change at every state line.
Health Claims Creep In
Staff repeating vitamin D claims the brand cannot make.
Memberships Lapse
Members who stop coming and cancel.
Spray Undersold
The non-UV option nobody promotes.
Four apps, one chain, every salon
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialSalon Level Posts
Each salon promoting what its state allows.
MoBlogsHonest Guides
UV, spray and prep explained in approved language.
MoMailMember Reminders
Timed notes that remind members when to come in.
MoReviewsReplies By Salon
Every profile answered, with replies about burns drafted carefully for your approval.
What it publishes across the tanning year
Built from the events and seasons that drive bookings in each market.
- Jan to Mar
Winter And Spring Break
Vacation prep and the first big bookings.
- Apr to Jun
Prom And Weddings
Spray tans for minors where UV is barred.
- Jul to Sep
Summer Maintenance
Members keeping color through the season.
- Oct to Dec
Holidays
Parties, photos and winter vacations.
What MoFlo accounts in other industries have measured
Other beauty and wellness businesses we set up differently
An independent salon and a spray tan artist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many chairs, rooms or locations you run, not by the service you offer.
You have questions. We have answers.
The five that come up before a tanning chain signs.
How do we handle different minors laws?
Each salon's settings carry its state's rule, and any post aimed at teenagers is checked against it. Where UV is banned under 18, prom content promotes spray tans instead.
How do we keep health claims out?
The drafts never claim a health benefit from UV tanning, and anything mentioning vitamin D or skin health is held for approval. Staff can use the same approved language in the salon.
Can we promote spray tans more?
Yes, and they avoid UV rules and the excise tax entirely. Spray suits events, minors and clients who have decided against UV.
What about complaints about a burn?
Replies are drafted with care and held for your approval. A burn complaint needs a person, and the reply should not argue.
How are tanning chains priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. It is one account for the chain, with each salon carrying its own state's rules.
Sources
- 26 U.S.C. 5000B, Imposition of tax on indoor tanning services, read 28 September 2026
- Food and Drug Administration, Tanning Products, 2014 reclassification of sunlamp products to class II, content current as of 26 April 2019, read 28 September 2026
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