AI marketing for speakers bureaus
Your bureau sells a roster to event planners who need the right voice on a set date and budget. Planners search by topic, then compare speakers, then ask who is available. Flo drafts topic pages, speaker spotlights and planner newsletters under the bureau name, so your roster is the one they find first.
Speakers bureaus and literary agents share a federal industry code with talent agents. The bureau that owns a topic in search owns the first call.
The roster, found by topic.
A full roster, found one topic at a time
Planners search a topic, not a bureau. Your site lists speakers alphabetically, spotlights go to the biggest names and the newsletter to planners goes out when someone has a free afternoon.
Alphabetical Rosters
Speakers listed by name instead of by topic.
Headliners Only
Mid-list speakers never promoted.
Planner List Cold
Past buyers who hear from you once a year.
Availability Unclear
Planners unsure who is free on their date.
Four apps, one bureau, every speaker
Flo drafts under the bureau voice from each speaker's topics, and you approve.
MoSocialSpeaker Spotlights
One speaker a week, with a clip and topics.
MoBlogsTopic Pages
A page per topic with the speakers who cover it.
MoMailPlanner Newsletter
New speakers and timely topics for event buyers.
MoReviewsBureau Replies
Reviews on any profile you keep, answered for the bureau.
What it publishes across the booking year
Built around when planners book conferences, kickoffs and fall events.
- Jan to Mar
Kickoff Season
Speakers for sales kickoffs and annual meetings.
- Apr to Jun
Fall Booking
Conference programs being set.
- Jul to Sep
Topic Pages
Timely topics refreshed for next year.
- Oct to Dec
Next Year Roster
New speakers announced.
What MoFlo accounts in other industries have measured
Other creator and media businesses we set up differently
A literary agency and an author working alone run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many shows, channels or clients you run, not by the medium you publish in.
You have questions. We have answers.
The five that come up before a speakers bureau signs.
Speakers work with several bureaus. How do we stand out?
Own the topics. A bureau with the clearest page on a topic, and a fast reply, gives the planner what they need even when the speaker is listed elsewhere.
Can speakers see their spotlights first?
Yes. A spotlight waits for approval, so you can show it to the speaker or their manager before it publishes.
Should we publish fee ranges?
Many bureaus show fee bands. Planners with a set budget filter faster, and the conversation starts in the right range.
How do we reach corporate planners?
LinkedIn and email. Many HR leaders and event managers who book speakers read there, and a monthly note with timely topics keeps you in mind.
How are speakers bureaus priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. It is one account for the bureau, with each rostered speaker under it.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 711410 agents and managers for artists, athletes, entertainers and other public figures, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 711410, private, Nevada and Arizona, 2025 annual average, read 29 September 2026. Employer establishments only.
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