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You book the guest, record, edit, publish and then try to promote it, usually on the same night. By then the energy for marketing is gone. Flo drafts the clip captions, show notes page and a note to your list from your notes on the episode you already made, in your voice, so each release gets a real week of promotion.
About 130 million Americans 12 and older listened to or watched a podcast in the past week. Few of them will find an independent show without a reason to click.
Your episode, promoted all week.
One host, every job after recording
The episode is done at midnight. You post one link, maybe two, and start planning the next guest. The clip that would have found a hundred new listeners never gets a caption, and the show notes are a single sentence.
One Link Launches
An episode announced once and forgotten.
Thin Show Notes
Nothing a search engine can find.
Guests Unequipped
Guests who would share it, with nothing to share.
No Listener List
An audience you can reach only through an app.
Four apps, one host, a show that grows
Flo learns your voice from what you approve and drafts from your episode notes.
MoSocialClip Captions
A caption for each clip, spread across the week.
MoBlogsEpisode Pages
Show notes someone can find by searching the topic.
MoMailListener Letter
A short note to your list each release.
MoReviewsPersonal Replies
Reviews on any profile you keep, answered by you.
What it publishes across a release week
Built around your release day and the days after, when a show actually grows.
- Release Day
Launch
The episode, the page and the email.
- Day 2 to 3
Clips
The best moments, captioned.
- Day 4
Guest Share
A post the guest can repost.
- Day 6
Next Teaser
What is coming next week.
What MoFlo accounts in other industries have measured
Other creator and media businesses we set up differently
A production studio and a network with a slate run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many shows, channels or clients you run, not by the medium you publish in.
You have questions. We have answers.
The five that come up before an independent podcaster signs.
How do I grow without a marketing budget?
Make every episode travel. Clips with good captions, a guest who shares and a page people can find by search keep an episode in circulation after release night.
Do I need a newsletter?
It helps, because an email list is one of the few audiences you own. A short note per episode reaches listeners in their inbox, even if an app changes its algorithm.
How do I get guests to share the episode?
Make it easy. Send a ready post, a clip and a line of copy the day it releases. Flo drafts the kit from your episode notes.
Should I publish video?
Many shows now do, and YouTube is widely used. Even a static video with captions gives the show a presence where people search.
What does it cost an independent podcaster?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. For a solo host, MoSocial and MoBlogs cover the release week.
Sources
- Edison Research at SSRS with SiriusXM Media, The Infinite Dial 2026, released 12 March 2026, Americans age 12 and older, listened to or watched, read 29 September 2026
- Pew Research Center, Social Media Fact Sheet, published 20 November 2025, survey of US adults 5 February to 18 June 2025, read 29 September 2026
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