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You built a course from what you know better than anyone. Now you have to become a marketer, a copywriter and a community manager on top of teaching. Flo takes the marketing part, and keeps it honest.
A course creator sells expertise and a personality. Buyers choose the teacher they have already learned something from for free.
Your expertise, taught in public.
You know the subject, now you also need to sell it
Your course is good. Launching it means emails, posts, a sales page and replies to every question, all while you keep teaching. Most creators burn out on the marketing, not the course.
Marketing Burnout
Posting and emailing on top of teaching.
Skeptical Buyers
People burned by overpromising courses.
Small List
An audience still being built.
Income Claim Temptation
Pressure to promise results.
Four apps, one creator, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialFree Lessons
Short teaching posts from your course.
MoBlogsYour Course Page
What it teaches, who it is for and what is included.
MoMailYour List
Weekly teaching and launch emails.
MoReviewsReplies In Your Voice
Every review answered, honestly.
What it publishes across your year
Built around your launches and cohorts.
- Jan to Mar
New Year
Learners with fresh goals.
- Apr to Jun
Cohort Launch
Your next group.
- Jul to Sep
Grow The List
Free resources.
- Oct to Dec
Year-End
Bundles and gifts.
What MoFlo accounts in other industries have measured
Other education businesses we set up differently
A course business with a team runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many classrooms, studios or locations you run, not by the subject you teach.
You have questions. We have answers.
The five that come up before a course creator signs.
How do I sell without overpromising?
Teach for free and show student work. Buyers who learned from you trust you, and you never need an income claim.
How do I grow a small list?
Useful posts with a free lesson or guide in exchange for an email.
Do the FTC rules apply to me?
Yes. Earnings and results claims must be truthful and substantiated, and the FTC has acted against coaching programs that overpromised.
What email rules apply?
CAN-SPAM: honor opt-outs within 10 business days and include a postal address.
What does it cost for a creator?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the lesson you are recording next.
Sources
- Federal Trade Commission, notice of penalty offenses on money-making claims, 26 October 2021, and Operation AI Comply, 25 September 2024, read 29 September 2026
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.