AI marketing for production houses
Your clients are marketing directors, agencies and in-house teams, and they hire on the reel, the case study and whether you have made something like theirs before. Flo writes the project case studies, capability pages and client newsletters that keep a production house in touch with buyers between bids.
US video production establishments with employees fell from 25,298 in 2024 to 24,396 in 2025. A shortlist gets shorter still when a buyer cannot find your recent work.
On the shortlist between bids.
A full crew, and a reel from last year
Production houses make marketing for other companies and often not for themselves. The reel gets recut once a year, case studies wait on a client approval nobody chased, and the website still leads with the project from three years ago.
Stale Reel
Last year's best work, still the only work shown.
Case Studies Stuck
Projects finished and never written up.
Crew Invisible
Directors, editors and colorists nobody outside knows.
Quiet Between Briefs
No contact with past clients until the next bid.
Four apps, one house, every project
Flo drafts from your project notes and approved stills, and you approve.
MoSocialBehind The Shoot
Set photos, crew credits and cutdowns the client approved.
MoBlogsCase Studies
The brief, the approach and the result, written for buyers who search.
MoMailClient Newsletter
A quarterly note to past and prospective clients with new work.
MoReviewsReplies On Every Profile
Reviews answered for the house, with the crew credited.
What it publishes across the production year
Built around when clients set budgets and when your crews are out shooting.
- Q1
New Budgets
Capabilities and recent work while clients plan the year.
- Q2
Case Study Season
Last year's projects written up once approvals arrive.
- Q3
Crew Spotlights
Directors and editors introduced by name.
- Q4
Year End Reel
The new reel, cut and announced.
What MoFlo accounts in other industries have measured
Other event and creative businesses we set up differently
A freelance videographer filming weddings runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many shops, studios or crews you run, not by the date on the contract.
You have questions. We have answers.
The five that come up before a production house signs.
Our clients sign NDAs. What can we post?
What they approve, and nothing else. The Knowledge base lists which projects are public, which need sign-off and which stay private, and drafts follow it.
Is a blog useful for a production house?
For search, yes. Buyers look up the kind of video they need and the city they need it in, and a case study for each project answers both.
Can posts credit our crew?
Yes, and it speaks to future crew as well as buyers. Named directors and editors give buyers a person to ask for and give freelancers a reason to want the next job.
How do we stay in touch between projects?
A short quarterly email with new work and one idea a client can use. It keeps you in mind for the next brief without a sales call.
How are production houses priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. A house with a backlog of unwritten case studies usually starts with MoBlogs.
Sources
- Bureau of Labor Statistics, Employment Projections 2025 to 2035 national matrix and Occupational Employment and Wage Statistics May 2025, occupation 27-4032 film and video editors, read 29 September 2026
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 541922 commercial photography, which includes commercial event videography, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.