AI marketing for remodeling and addition businesses
Every homeowner has heard the story about the contractor who took a large deposit and stopped answering. Flo publishes how you actually take payment and run a project, which is the fear nobody in this trade addresses directly.
They are handing you money for something that does not exist yet. The whole sale is convincing them that is safe.
Written for a purchase made once, on trust.
the most a California home improvement contractor may take as a deposit, or 10% of the price, whichever is less, unless the contractor holds a blanket performance and payment bond1
collecting for work not yet completed or materials not yet delivered is against the law in California1
What are they really asking you?
Whether they will see you again after the deposit clears. California caps that deposit at a thousand dollars precisely because the fear is well founded, and a contractor who publishes their payment schedule before the estimate is answering the real question. Almost nobody does. The specifics are unglamorous.
Remodeling use cases
Four jobs the platform runs on a remodeling account, aimed at the anxiety that decides the sale.
Publish The Payment Schedule
Deposits and progress payments, stated plainly, before anyone asks for a quote.
Document The Middle
Demolition, framing and the surprise behind a wall, because finished photos prove nothing about delivery.
Designer And Architect Referrals
The projects worth having arrive through people who will work alongside you.
Review Replies
Answer every review, especially about a schedule that slipped.
Other home improvement trades we set up differently
Remodeling carries the longest projects and the most homeowner anxiety in this category.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
What comes up on the first call with a remodeling business.
Publishing our payment terms feels like a disadvantage.
It filters. A client who wants to hand over half up front needs a clear conversation, because in California a contractor who takes that much before work begins is breaking the law unless covered by an approved bond. Stating your schedule reads as competence.
What content actually wins a remodel?
Documentation of the difficult middle. Everyone can post a finished kitchen. Very few post the rot found under a bathroom floor and what it cost to fix, and that is the post that gets somebody to call.
Where do good projects come from?
Designers, architects and past clients in most markets. That network lapses quietly, and a short useful note every month or two keeps it current without any advertising.
Do we need to talk about lead paint?
On pre-1978 homes, yes, and it is a credibility win. Most homeowners have never been told that a firm has to be EPA certified to disturb painted surfaces in an older house.
Sources
- California Contractors State License Board, industry bulletin on progress payment restrictions, read 23 September 2026. California only; other states set different limits or none.
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