AI marketing for remodelers
One project at a time, your name on everything, and no time to think about the next one until this one ends. Flo writes the week's posts and the referral notes in your voice, from the site you are already on.
The gap between projects is the most expensive thing in your business and the easiest to prevent.
A week of drafts, approved from the site.
Who is lined up after this one?
Nobody, usually, because for five months every hour went into the project you were already on. The gap that follows is not a demand problem. It is the predictable result of going quiet, and it happens to almost every one-person remodeler every single year. It comes down to four things, none of them new to you.
The Gap After Every Project
Heads down for months, then a month of nothing booked.
Referral Only
Good work travels slowly and cannot be scheduled.
Nothing To Verify
A client about to spend six figures searches your name and finds almost nothing.
The Deposit Question
They have heard the story and will not ask you about it directly.
Four apps, one builder, no keyboard
Everything arrives written. The only question left is whether it is true.
MoSocialDaily Drafts
Progress from the site you are standing on, approved before you lock up.
MoBlogsHow You Take Payment
Your schedule, your allowances and what happens when something is found in a wall.
MoMailPast Clients And Subs
The small network that hears about projects before anybody searches.
MoReviewsSame Week Replies
Answer every review in your voice, with replies about budget complaints drafted carefully for your approval.
What it publishes across your year
Built from your own project cycle and the months clients commit.
- Jan to Mar
Win The Spring
Clients deciding on summer projects, which sets most of your year.
- Apr to Aug
Build And Publish
Site progress going out while you work, with nothing left for the evening.
- Sep to Oct
Interior Work
Kitchens and baths for winter, sold while the current job runs.
- Nov to Dec
Close The Gap
Referral contact and the pages that stop next spring starting from zero.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A multi-market group and a design-build firm run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before an independent remodeler signs.
I am always booked. Why market?
Because booked and chosen are different. A pipeline lets you decline the project with the difficult client and the awkward site, which at one job at a time is worth more than the extra work.
What should I post from a jobsite?
Whatever surprised you. A joist notched by somebody in 1974, a wall that was not square, the fix. That is the most-read content in this trade and it takes one photo.
Clients never ask about deposits but I can tell they are thinking it.
They are. Publishing your payment schedule answers it without either of you having an awkward conversation, and in California the legal cap is on your side.
How do I keep subs and designers in touch?
A short note every month or two. They hear about projects first and refer to whoever is currently in their head.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract, no setup fee, and a free week that produces drafts from your own site.
Sources
- California Contractors State License Board, industry bulletin on progress payment restrictions, read 23 September 2026. California only; other states set different limits or none.
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