AI marketing for HVAC companies
Cooling season, heating season and the quiet months between them each sell something different. Flo writes all three and publishes them for you.
Housecall Pro, ServiceTitan and Successware run your schedule, your dispatch and your invoicing. None of them write anything. MoFlo is the other half: MoSocial posts, MoBlogs writes the service and city pages, MoMail runs maintenance plan renewals, MoReviews answers every review.
Six social networks, your WordPress blog, and whichever email platform you already pay for.
How much of your HVAC marketing can run without you?
The posting, the service and city pages, the seasonal email and every review reply. What stays with you is the approving, and in practice that is a few minutes on the days you choose to spend them. What should not run without you is the rebate and efficiency content, which we keep on manual approval on purpose. Pick the kind of HVAC business you run. The three below are set up differently, because they sell differently.
HVAC Groups
Multi-location operators and roll-ups, holding acquired names across separate markets.
Open →HVAC Contractors
Full service residential and light commercial, selling install and service under one roof.
Open →HVAC Techs
One truck and one certification, where the schedule is the whole business.
Open →HVAC use cases
Four jobs the platform runs on an HVAC account. Each is set up once and then follows your climate rather than a national calendar.
Shoulder Season Selling
Fill March and October with maintenance plans, indoor air quality and financing, written in the weeks you still have time to read them.
First Freeze Response
Publish heating and emergency messaging the week the temperature drops, from a queue built in September rather than written that morning.
Rebate Deadline Pages
Stand up a service page for each rebate program while it is running, and retire it when the schedule changes mid year.
Replacement Nurture
Move the customers who took a repair this year onto a longer email cycle about efficiency, system age and financing.
More on HVAC marketing
Written for HVAC owners, on the Home Services blog.
You have questions. We have answers.
Answers we give on the first call, every time.
How does it handle two seasons that need opposite messages?
The calendar runs on your climate, not the national one. Cooling content ramps before your first sustained hot week and heating before the first freeze, with the maintenance plan push in the gap. A market with a real winter gets two campaigns. Las Vegas gets one long cooling season and a short shoulder.
Does it know the difference between a repair customer and a replacement customer?
Yes, and they are separated in both content and email. Repair messaging runs on urgency and response time. Replacement messaging runs on efficiency, financing and rebate deadlines, and it goes to a different segment of your list on a much longer cycle.
Can it write about heat pumps and rebates without getting it wrong?
Rebate and efficiency content is the one category to read most carefully before you approve it. The federal 25C credit, worth up to $2,000 on a qualifying heat pump, ended for anything placed in service after 31 December 2025, and homeowners are still asking about it. Every draft arrives with the rule it is citing so you can check it before it publishes. A wrong figure on a service page is worse than no page.
What happens to my posting when July hits?
Nothing changes in July. Everything that publishes that month was approved in April, when you had the time to read it. That is the whole mechanism: the queue is filled in the shoulder months and spends itself in the peak.
Sources
- Air-Conditioning, Heating and Refrigeration Institute, statistical releases, March and June 2026
- Internal Revenue Service, Fact Sheet FS-2025-05, 21 August 2025
- BrightLocal Local Consumer Review Survey, February 2026, 1,002 US consumers
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