AI social media for HVAC contractors
Every day, Flo creates the posts, the blogs, the emails and the review replies for your HVAC business in your brand's voice, then drops them in your account ready to approve. This page is for full service contractors running install and service under one roof, which is a different content year from a repair-only shop or an installer.
You do not write it, prompt it, or think of it. It is sitting in your account when you open the app, and you decide what goes out.
Posted to your accounts, published to your site, sent from your list, replied on your Google profile.
Why does HVAC marketing stall in peak season?
The content your October needs has to be written in August. That is the whole problem, and August is the month you have no hours for it. The equipment data says the same thing every year: AHRI counted 440,819 cooling units shipped across the US in January 2026 and 837,098 in April, and April is not the peak. Four things break when the marketing goes quiet in that gap, and they are the four we see first on an HVAC account.
Peak Season
July and January are when you most need the pipeline and least have the hours to build one, so the posting stops for eight weeks.
Unanswered Reviews
A tech does good work, the customer leaves five stars, nobody replies. 89% of people expect the owner to answer, and one in five now expects it the same day.
A Stale Blog
Nine posts, all from the year the site launched, none of them about heat pumps or the rebate schedule anyone is reading today.
Mixed Signals
Facebook is casual, the emails are formal, the site reads like a different company. Most people see two of the three before they call.
Four apps, one plan, no blank page
Flo creates all four every day and drops them in your account. Your job is judging whether it sounds like you, not writing it.
MoSocial
Seasonal Post Scheduling
Queue a month of tune up reminders, freeze messaging and maintenance plan pushes so your peak weeks publish without you touching them.
MoBlogs
Service And City Pages
Publish a furnace repair page for every town you serve, written against what that town actually searches and kept distinct from the one next to it.
MoMail
Maintenance Plan Renewals
Send renewal sequences, post service follow ups and off season offers to the right segment of your customer list without building the list yourself.
MoReviews
Review Response Management
Answer every review in your voice and thank the good ones for something specific, with every reply waiting for your approval.
What it publishes across the HVAC year
The calendar is built from your climate and your service mix, so a contractor in Reno and a contractor in Las Vegas do not get the same year. This is the shape of it in a market with a real winter.
- Mar to May
Cooling Ramp
Tune up offers before the first sustained hot week, capacity messaging, and the financing content that decides replacement jobs later in the summer.
- Jun to Aug
Peak, On Autopilot
Everything queued in spring, publishing without you. Emergency response messaging, same day review replies, and nothing that needs you in the weeks you have nothing spare.
- Sep to Nov
Heating Ramp
Furnace and heat pump content before the first freeze, maintenance plan renewals to last year's customers, and a straight answer on the 25C credit that expired at the end of 2025.
- Dec to Feb
The Floor, Used Properly
Indoor air quality, service area pages for the towns you want next year, and the approvals you had no time for in July.
What MoFlo accounts in other industries have measured
Other HVAC businesses we set up differently
A repair-only shop and a new construction installer sell on different things, so they do not get this page.
More on HVAC marketing
Written for HVAC owners, on the Home Services blog.
Marketing by company size
The same platform, framed by how many locations you run rather than what you install.
You have questions. We have answers.
The five that come up before anyone signs.
Will it sound like my company or like a robot?
Flo trains on your site, your past posts and the way your techs write up a job. Every draft after that carries a Brand Power score out of 100, so you can see it is on brand before you read a word of it. That matters most on reviews, where half of people say a templated reply puts them off the business.
Do I have to approve every single thing?
No. Everything waits for your approval, and approving a week takes a few minutes. Read blogs and rebate content closely before you approve them. Replies to negative reviews deserve your closest read.
What if I serve twelve towns?
Each town gets a page written from that town's own search demand, not one page copied twelve times with the name swapped. Thin, near identical city pages are a reliable way to get a trade site dropped from the index, and MoBlogs is built to keep them apart.
How long before anything happens?
Content starts publishing in week one, and your review response time changes that week. Search takes longer. We will not put a date on it, and be careful of anyone who does.
What does it cost for an HVAC contractor?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and the whole platform is $299/mo. No contracts and no setup fees, and seven days free, which is enough to see a real week of content in your account before you pay for any of it.
Sources
- BrightLocal Local Consumer Review Survey, February 2026, 1,002 US consumers
- Internal Revenue Service, Fact Sheet FS-2025-05, 21 August 2025
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