AI marketing for window cleaning and pressure washing businesses
This is the most photogenic work in the category and most operators post almost none of it. Flo turns the jobs you already finish into a calendar, and chases the commercial contracts underneath.
A half-washed driveway shows the difference in a way no sentence about it can.
Built from the pictures you were standing over anyway.
Why is nobody posting the good part?
Because the operator is on a ladder, and by evening the photos are still on a phone. This trade produces obviously shareable proof on every single job and converts almost none of it, while competing on price against people who do the same. What goes missing, specifically.
Exterior cleaning use cases
Four jobs the platform runs on an exterior cleaning account, starting with the proof you already generate.
Publish The Half-Done Shot
The single most effective image in home services, produced on every job.
Recurring Residential
Windows and exteriors need doing again, and nobody asks at the right time.
Commercial Contracts
Storefronts and offices book on schedule and pay without haggling.
Review Replies
Answer every review, including about damage from pressure on the wrong surface.
Other home services trades we set up differently
Exterior cleaning is seasonal, visual and priced by surface, which sets it apart from the repair trades.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
What comes up on the first call with an exterior cleaning business.
Everyone posts before and afters. Is it still worth it?
Most operators post occasionally and stop when they get busy, which is when the best work happens. Consistency is the differentiator here, not the format.
How do we get recurring residential?
By asking on a seasonal interval rather than waiting. Windows and exteriors have an obvious cycle and most customers simply forget, then book whoever knocks on the door first.
Is commercial worth it at lower rates?
Storefronts book monthly or quarterly and do not renegotiate each time. That predictability is worth more than a higher residential rate you have to win again every season.
Pressure washing damage complaints are brutal.
They are, and the fix is publishing what surfaces you will and will not do at what pressure. Most of those complaints come from a customer who expected soft washing to be something else.
Sources
- United States Occupational Safety and Health Administration, 29 CFR 1910.27(b), rope descent systems, current text read 23 September 2026
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