AI marketing for exterior cleaning companies
A short season, crews to keep paid and a market where everyone looks identical online. Flo publishes the proof from your own jobs and works the commercial side that extends the year.
Your season is shorter than your overhead. Commercial contracts are how that arithmetic stops being frightening.
Proof from your jobs, drafted daily.
What happens in November?
Nothing, if the year was built on residential alone. Crews you spent a season training go home, and next spring you hire again. Commercial contracts are the only structural fix and they are won in the months nobody in this trade is marketing. The consequences arrive in a predictable order.
Season Too Short
Four or five good months carrying twelve months of cost.
Crews Lost Each Winter
Trained people leave and you start over every spring.
Proof Never Published
The best marketing material in home services, generated daily and thrown away.
Damage Complaints
Pressure on the wrong surface, and no published expectations to point back to.
Four apps, one company, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Half-Done Shot
Publish daily from real jobs, which is the most persuasive content in the trade.
MoBlogsSurfaces And Methods
What you will and will not do at what pressure, which prevents most damage disputes.
MoMailCommercial And Rebooking
Storefront contracts plus the seasonal ask to last year's customers.
MoReviewsSame Week Replies
Answer everything, with replies about damage complaints drafted carefully for your approval.
What it publishes across the exterior cleaning year
Built from your own season and the commercial work that extends it.
- Jan to Mar
Sell The Season
Quotes and scheduling before the weather turns, while competitors are silent.
- Apr to Jun
Peak Residential
Crews out daily, publishing from the work without anyone at a keyboard.
- Jul to Sep
Commercial Push
Storefront and office contracts, which are what fill the shoulder months.
- Oct to Dec
Extend The Year
Commercial work where weather allows, and the pages homeowners will read in spring.
What MoFlo accounts in other industries have measured
Other home services trades we set up differently
A multi-market brand and a solo washer run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks you dispatch, not by what you install.
You have questions. We have answers.
The five that come up before an exterior cleaning company signs.
How do we extend the season?
Commercial contracts, sold in the months you are quiet. Storefronts need cleaning on a schedule regardless of whether homeowners are thinking about their siding.
What stops us losing crews every winter?
Work in winter, which means commercial. No amount of marketing to homeowners solves a seasonality problem, and it would be dishonest to suggest otherwise.
Our guys will not stop to take photos.
One photo halfway through a job, which takes ten seconds and shows the work no finished shot can. That is the entire ask.
How do we avoid pressure damage complaints?
Publish what you do on which surfaces and what you refuse. Most complaints come from a customer who thought soft washing meant something different.
What does it cost for a company with crews?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. Most companies here start with MoSocial and MoMail, since proof and commercial outreach do the two jobs.
Sources
- 29 CFR 1910.28(b)(1), general industry duty to have fall protection at 4 feet, and 29 CFR 1926.501(b)(1) at 6 feet for construction, current to 28 September 2026, read 30 September 2026
- United States Occupational Safety and Health Administration, 29 CFR 1926.501(b)(1), current text read 23 September 2026
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