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Your locations are now on a shelf next to a box that costs a fifth as much. Flo publishes what the appointment adds, in the same words, in every market.
MoFlo holds the chain as one brand with every location underneath it, each on its own schedule and settings.
Per location, on one clear argument.
A shelf product arrived in every market at once
No chain gets a local advantage here, because the rule landed everywhere on the same day. What differs is whether each of your locations can explain the difference between a device somebody bought on a guess and one fitted to a measured audiogram, and most of them are still selling on brand and price.
Competing With A Box
A retail alternative at a fraction of the price in every market.
Argument Improvised Locally
Each location explaining the difference in its own words.
Locations Post Nothing
Silence in a category people research for literally years.
Trials Not Followed Up
Returned devices treated as lost when they are only unfinished.
Four apps, one chain, every location
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Location Calendars
A calendar per market, on that community and that team.
MoBlogsFitted Versus Bought
What a measured audiogram changes, written once for the whole brand.
MoMailTrials And Returns
People who tried devices and stopped, worked the same way everywhere.
MoReviewsReplies That Name Nobody
Answer every profile in brand voice, with no patient detail in any of them.
What it publishes across the hearing year
Built from when families notice and when benefits allow.
- Jan to Mar
New Benefit Year
Plan resets and the inquiries that follow a difficult holiday season.
- Apr to Jun
Steady Fittings
Follow-up content and the referrals that come from good outcomes.
- Jul to Aug
Family Noticing
Summer visits where relatives realize how bad it has become.
- Sep to Dec
Holidays Ahead
Gatherings people want to hear properly, which is real motivation.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent practice and a single audiologist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a hearing aid chain signs.
How should the brand talk about OTC devices?
With one answer instead of fifty. The category is for adults with perceived mild to moderate loss, and the content explains what perceived means rather than criticizing the products themselves.
Our locations all say something different about it.
Which reads as inconsistency to anybody comparing two of your markets. Drafting the argument centrally for every location keeps the claim identical while the local voice stays intact.
What content works in this category?
Content for people who are not ready. The decision takes years, almost nobody publishes into that period, and a chain that is present during it is the one contacted when somebody finally acts.
Returned trials are written off everywhere.
They should not be. A returned device is usually a fit or expectation failure, not a rejection, and a follow-up months later invites the wearer back to finish the fitting.
How is a hearing aid chain priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. One account covers the brand, with every location underneath it.
Sources
- United States Food and Drug Administration, Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids, final rule published 17 August 2022 and effective 17 October 2022, codified at 21 CFR 800.30, read 24 September 2026
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