AI marketing for behavioral health group practices
Your clinicians each have a specialty and a waitlist, and the website lists none of it. Flo publishes who is taking whom, so intake stops being a guessing exercise.
A group practice's advantage is having the right clinician for somebody. That only works if anybody can tell who is right.
Fit, stated before the first call.
Ten clinicians, and no way to tell them apart
Somebody looking for help with an eating disorder, somebody looking for couples work and somebody looking for adolescent care all land on the same page listing the same practice. The match that makes a group practice worth choosing is invisible, so the intake coordinator does the sorting by phone, badly and slowly.
Fit Is Invisible
Specialties that exist in the practice and appear nowhere public.
Intake Does The Sorting
A coordinator matching people by phone, one call at a time.
Waitlists Not Published
Prospective clients ringing round with no information at all.
Clinicians Market Alone
Individual therapists building visibility the practice does not capture.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Practice And The People
Who works here and how they work, which is what somebody is choosing.
MoBlogsWho We Help With What
Specialty and approach, written so a stranger can self-select.
MoMailReferrers And Waitlists
Clinicians who send people, and clients waiting for a space.
MoReviewsReplies That Acknowledge Nothing
Drafted to answer without engaging with anything specific.
What it publishes across the practice year
Built from when demand rises and when clinicians have space.
- Jan to Mar
Post-holiday Demand
Your heaviest intake, and the content that sorts it correctly.
- Apr to Jun
Referral Relationships
The clinicians and physicians who send people, kept informed.
- Jul to Aug
Adolescent And Family
School holidays and the family work that fits into them.
- Sep to Dec
Into The Winter
Rising demand and the fit content that protects intake time.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-site network and a therapist in private practice run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a group practice signs.
Why publish specialties rather than just list clinicians?
Because a name and a credential tells a stranger nothing. Somebody deciding whether to call needs to know that you work with their specific difficulty, and that is a sentence about them rather than a biography.
Our intake coordinator sorts everybody.
Which is expensive and slow and happens after somebody has already worked up the courage to ring. Publishing fit moves most of that sorting to before the call, which saves intake time and loses fewer people.
Should we say we have a waitlist?
Yes. Somebody who knows there is a four week wait can decide. Somebody who finds out after two unanswered calls is gone, and usually has not gone anywhere better.
Our clinicians build their own profiles.
Which is fine and also leaves with them. A practice that publishes in its own name accumulates something that stays when an associate moves on, which is the difference between a group and a suite of offices.
What does it cost for a group practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most start with MoBlogs, since fit content is what reduces the wrong calls.
Sources
- United States Substance Abuse and Mental Health Services Administration, Key Substance Use and Mental Health Indicators in the United States, results from the 2025 National Survey on Drug Use and Health, released 23 July 2026, read 24 September 2026. Self-reported household survey.
- United States Department of Health and Human Services, Confidentiality of Substance Use Disorder Patient Records, final rule published 16 February 2024 with a compliance date of 16 February 2026, and the OCR civil enforcement announcement of 13 February 2026, read 24 September 2026. Applies to federally assisted substance use disorder programs, not to all behavioral health providers.
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