AI marketing for chiropractic chains
Your membership pricing is the thing patients compare and the thing every location explains slightly differently. Flo states it the same way in every market.
MoFlo holds the chain as one brand with every clinic underneath it, each on its own schedule and settings.
Per clinic, on one explanation.
One price list, twenty explanations
Membership and package pricing is what makes a chain work and it is also the single most misunderstood thing you sell. When each clinic describes it in its own words, the differences read as inconsistency to anybody comparing two of your locations online.
Pricing Explained Differently
The same plan described twenty ways across your markets.
Coverage Confusion
Patients assuming insurance works in ways it does not.
Clinics Post Nothing
Locations silent in a category people research before walking in.
Plans Lapse Early
Members who stop attending long before their plan ends.
Four apps, one chain, every clinic
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Clinic Calendars
A calendar per location, on that community and that team.
MoBlogsWhat It Costs And Covers
Membership and insurance, stated identically in every market.
MoMailLapsed Members
People who stopped attending, reached before they cancel.
MoReviewsReplies That Name Nobody
Drafted centrally, with billing complaints handled consistently.
What it publishes across the chiropractic year
Built from when people's backs actually start hurting.
- Jan to Mar
New Year Resolve
Deductibles reset and new fitness routines produce new injuries.
- Apr to Jun
Yard And Garden
Seasonal strain, which is a reliable source of first visits.
- Jul to Aug
Travel And Desks
Holiday driving and the return to sitting badly.
- Sep to Dec
Before Benefits Expire
Year-end coverage and the plans that get started with it.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent clinic and a solo chiropractor run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a chiropractic chain signs.
Our clinics describe our plans inconsistently.
Which is a content problem, not a training problem. When the explanation is drafted centrally and approved once, every market publishes the same terms while still sounding like the people who work there.
How do we handle the Medicare question at scale?
State it plainly everywhere. Part B covers manual manipulation of the spine to correct a subluxation and excludes everything else a chiropractor orders, and a chain that is clear about that in public has far fewer billing disputes in private.
Members drift away mid-plan.
They do, usually once the pain stops, not once the problem does. Email between visits is the only lever, and it is the one nobody pulls because somebody has to write it.
Can locations keep their own character?
Yes. Each clinic's settings carry its own community, staff and schedule. What stays identical is the pricing language and the coverage explanation, which are the two things that cause trouble when they vary.
How is a chain priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. One account covers the brand rather than each clinic separately.
Sources
- United States Centers for Medicare and Medicaid Services, Medicare Benefit Policy Manual, Publication 100-02, Chapter 15, section 30.5, read 24 September 2026. Medicare Part B fee-for-service only; other payers cover more.
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