AI marketing for home health and senior care providers
Your customer is a daughter who is having the worst month of her year and has never bought care before. Flo writes for her, not for the person receiving the care.
Nobody researches home care in advance. They research it after a fall, at midnight, in a hospital parking lot.
Written for a decision made under pressure.
Which home care business are you?
A multi-market group, a single agency, and a private-duty caregiver working independently sell to the same frightened family under completely different rules. Pick the one that matches what you run.
Home health and senior care use cases
Four jobs the platform runs on a home care account, all aimed at an adult child under pressure.
Write To The Daughter
The person searching, paying and deciding, who is almost never the patient.
Explain What Is Covered
Medicare, private pay and the difference, which almost nobody understands.
Show The Caregivers
Who comes into the house, which is the entire anxiety of this purchase.
Replies That Name Nobody
A review answered without confirming anyone was ever a client here.
Other medical and dental practices we set up differently
Home care sits next to the other services bought by a family member in a hurry.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
What comes up on the first call with a home care provider.
Who are we actually marketing to?
Often an adult child, soon after something goes wrong. She is frightened, she has never bought this before, and she is comparing agencies at eleven at night on a phone.
What does she need to read?
What it costs, what Medicare does and does not pay for, and who will actually be in the house. Almost every agency website answers none of those and instead describes a philosophy of care.
Is the Medicare distinction worth explaining?
It is the single biggest misunderstanding in this sector. Certified home health and private-duty companion care are different things with different funding, and families discover the difference at the worst possible moment.
How fast does this decision happen?
Very. For certified agencies the initial assessment visit is due within 48 hours of referral, and the family's own decision often happens faster than that. That night the family reads whoever is findable and clear.
Sources
- United States Centers for Medicare and Medicaid Services, Calendar Year 2026 Home Health Prospective Payment System final rule, published 2 December 2025, reporting CY 2023 program year data, read 24 September 2026
- United States Centers for Medicare and Medicaid Services, Conditions of Participation for Home Health Agencies, 42 CFR 484.55, read 24 September 2026. Applies to Medicare-certified home health agencies only, not to private-duty or companion care.
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