AI marketing for private-duty caregivers
A family is deciding whether to let you into their mother's house every day. Nothing you can say in a phone call matters as much as what they find before they ring.
Working privately means no agency name to stand behind, which is better money and a much higher bar for trust.
Trust built before the first call.
No agency name to stand behind
An agency comes with a brand, insurance and somebody to ring if things go wrong. You come with yourself, which families pay more for when they trust you and will not consider at all when they cannot find anything about you.
No Institution Behind You
A family taking a personal risk on a personal recommendation.
Found By Word Of Mouth Only
A pipeline that works until the referrals pause.
Hard To Compare
Nothing for a family to weigh except a conversation and a rate.
Gaps Between Clients
A client situation ends and there is nothing lined up behind it.
Four apps, one caregiver, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Your training, your approach and your experience, approved on a phone.
MoBlogsHow I Work
Your routine, your limits and what a family can expect, written plainly.
MoMailFamilies And Referrers
Past families, case managers and the people who recommend you.
MoReviewsReplies That Name Nobody
Answered in your voice, and silent about who the reviewer is.
What it publishes across your year
Built from when families need somebody and when placements end.
- Jan to Mar
Post-holiday Hiring
Families acting on what they saw over Christmas.
- Apr to Jun
Recovery Cover
Post-surgical placements, which are often shorter and well paid.
- Jul to Aug
Respite Work
Covering family carers who are away, which fills summer gaps.
- Sep to Dec
Winter Planning
Families arranging cover before the harder months.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-market group and a staffed agency run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a private-duty caregiver signs.
Why would a family hire me over an agency?
Continuity and cost, usually. The same person every day rather than a rotation, at a rate that works for both of you. That is a strong offer and it only reaches anybody if they can find out you exist.
What should I publish?
How you actually work. Your training, your routine, what you will and will not do, how you handle a difficult day. Families are not comparing credentials, they are trying to picture you in the house.
Word of mouth has been enough.
Until a placement ends unexpectedly and nothing is behind it. Publishing steadily while you are working means families can find you before a gap opens.
Should I worry about privacy rules?
Be careful regardless of what applies to you. Never post about a specific client or anything identifiable about a household, even indirectly. The families who would hire you are exactly the ones who would notice.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs while you are still with a current family.
Sources
- United States Centers for Medicare and Medicaid Services, Calendar Year 2026 Home Health Prospective Payment System final rule, published 2 December 2025, reporting CY 2023 program year data, read 24 September 2026
- United States Centers for Medicare and Medicaid Services, Conditions of Participation for Home Health Agencies, 42 CFR 484.55, read 24 September 2026. Applies to Medicare-certified home health agencies only, not to private-duty or companion care.
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